2008 Naming Product Marketing 
Mironov Consulting
FEBRUARY 1, 2018
Role definitions, or “who does what” Even if we assume a team of individually great product managers (and developers and designers and marketing/sales/services/support folks), organizations are complex. Rich is the author of “The Art of Product Management” (2008), and founded the first Product Camp.
Userpilot
MAY 19, 2021
They made sure to rank for the names of the brands they wrote for, like Facebook and Twitter, getting them more than 35,000 indexed category pages. Hubspot, one of the leading content marketing platforms, pioneered webinars all the way back in 2008. SaaS Marketing Tactic #6: Influencer Marketing.
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Userpilot
JULY 28, 2023
A form of minimum viable product MVP designed to attract customers up front and raise money to actually build the product prior to launch. An ‘oz mvp’ takes its name from the famous Wizard of Oz, hiding behind a curtain. At the surface level, you’ve got a functional product. through split tests).
The Product Coalition
OCTOBER 4, 2019
The original Peek Pronto designed solely for email was refreshing and innovative when it came to market in 2008. Look for Product Market Fit. You need to do this for every new product you plan to launch, instead of relying on customer insights from your previous product. to ‘what shall we name our cloud?’.
Userpilot
JANUARY 22, 2020
in 2008 found that the 11-point scale that Reichheld advocated isn’t actually the most effective measure. You can use these to improve your onboarding or to drive product marketing initiatives. How to cross-reference product usage with NPS? There are those that say no. There are many other criticisms of NPS.
The Product Coalition
SEPTEMBER 2, 2019
The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. It is tightly connected with the Lean Startup concept created by Eric Reis in 2008.
Intercom, Inc.
FEBRUARY 7, 2019
How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? You joined YouTube back in 2008, and you helped guide the company through hypergrowth after its acquisition by Google. This was 2008.
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