article thumbnail

Product Managers Discover Older Customers

The Accidental Product Manager

If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.

article thumbnail

479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

Product Innovation Educators

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. In 2008, the Boomer generation reached an age where there was some decline in preference for beer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Transition From Customer Success to Product Management

ProductCraft

If you had told me, a fresh 2008 graduate with a master’s degree in social work, that I’d eventually be working at a fast-growing tech startup as a product manager, I’d have laughed. Read more » The post The Transition From Customer Success to Product Management appeared first on ProductCraft by Pendo.

article thumbnail

Best-Selling Product Management Book Updated With Post-Covid Business Landscape In Mind

Sequent Learning

The Product Manager’s Desk Reference has been updated for a post-Covid world while providing a reliable resource for product managers to excel in their role. This book often referred to as the “bible of product management” was originally published in 2008 and 2014. Tate Atkinson. email us here.

Books 52
article thumbnail

The Six Essential Books that Every Product Manager Should Read

Mind the Product

I always tell the participants of my workshops that as a Product Manager you should be voraciously curious about what’s happening in the field. Here are some of the first books I read after getting into product management. I spent a few years working as a consulting Product Manager at Pivotal Labs.

Books 111
article thumbnail

Paying It Forward

Mironov Consulting

Feels like 2008 to me. I remember major tech downturns in 1985, 1992, 2001 and 2008.  Especially  They offered encouragement, contacts, and bits of contract product work that tided me over.  (Even  (Even though most didn’t really know what product management was.  Especially 2001.  I

article thumbnail

What Product Managers could do differently in 2008.

All About Product Management

What you would do differently in 2008 Harvard Business Review went out on the streets of Boston and interviewed a number of individual and asked what they would do differently next year. Listed below are the key points that managers in the Boston area said. The full video interview can be seen at 2008 workplace resolutions.