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Systems Thinking and its Relevance to Strategic Planning in UX Research

UX Planet

In the field of UX research, Systems Thinking can bring many benefits to strategic planning, allowing for a broader and more integrated view of the user ecosystem. Feedback loops: a system’s outputs affect its inputs, creating loops. Understanding the various stakeholders involved in the ecosystem beyond the direct user.

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Product Managers Discover Older Customers

The Accidental Product Manager

Products made for older customers are getting a makeover Image Credit: Katie Mims Who do you sell your product to? Is there a possibility that your product is being used by older customers? Older Customers Product managers know that older customers have long complained that products designed for them are clunky and unattractive.

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Seven Tips for Building a Business in a Recession From Someone Who Did Exactly That in 2008

The Product Coalition

Seven Tips for Building A Business in A Recession From Someone Who Did Exactly That in 2008 Even amid chaos, there’s a chance for opportunity Ashish Toshniwal, CEO and Co-founder at YML Calm seas never made a great sailor, and in March 2009, I unintentionally broached into a tsunami. What we did have was a lot of faith in our vision.

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479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez

Product Innovation Educators

PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976 and contributing research and knowledge to our discipline for nearly 50 years. Right now, consumers are changing their behavior. At Molson Coors, we’re a consumer-centric organization.

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Trailblazing Women in Product Management: Aruna Thapa, Senior Director of Product Strategy at IQVIA

280 Group

Despite initial doubts about our product’s market fit, research uncovered core capabilities, enabling me to position it effectively. This hands-on experience honed my intuition for fundamental Product Management philosophy, earning me the formal title of Product Manager in 2008. It’s about the team.

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Breaking the internet – Sudhir Venkatesh on The Product Experience

Mind the Product

In 2008, Columbia University sociologist Sudhir Venkatesh published his first book, Gang Leader for a Day: A Rogue Sociologist Takes To The Streets. A few years later, that got the attention of Mark Zuckerberg, which led to a role working in Integrity for Facebook, and later, as Director of Social Science Research and Health Research [.]

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

A product growth manager is in charge of your product growth strategy: they are concerned with realistic KPI metrics and can achieve these by researching customer feedback and data, identifying opportunities for revenues, and testing products and features. This is the safest option.