article thumbnail

Estimating Complexity – Liz Keogh on The Product Experience

Mind the Product

The Cynefin Framework. MindTools article on The Cynefin Framework. * Buy Chris Matts’ ‘Real Options at Agile 2009’ book here. * ‘What is Behaviour Driven Development (BDD)?’ In this episode, sponsored by Hotjar , listen to learn about: * Making better estimates and using them well. *

article thumbnail

Developing Product Management Confidence

bpma ProductHub

She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003. She codified those learnings about a fast-changing marketing landscape, especially for the small firms, in “No Time Marketing: small business-sized steps in 30 minutes or less”, out in 2009.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003. She codified those learnings about a fast-changing marketing landscape, especially for the small firms, in “No Time Marketing: small business-sized steps in 30 minutes or less”, out in 2009.

article thumbnail

What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

This LIFT model was created in 2009 by Chris Howard. It is a framework that enables you to analyze your customers’ online experiences on your web and mobile platforms. These are examples of what good message testing questions look like, based on the LIFT framework above. The LIFT Model. These could be invasive pop-ups.

article thumbnail

Paving the Cow Path and Other Stories by Simon Cross

Mind the Product

In 2009 Facebook moved into offices in 1601 California Avenue, Palo Alto. The Messenger team uses a framework of “understand, identify, execute” to make sure they are working on the right things, and this proved fundamental to putting the product on the path to a billion users a month.

article thumbnail

What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

There are four growth strategies in the Ansoff Matrix framework: market penetration, product development, market development, and diversification. The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Igor Ansoff in the late 1950s.

article thumbnail

A year ago, we realized our pricing wasn’t good for our customers. Here’s what we did.

Mixpanel

It’s a framework competitors who followed in our footsteps adopted as well, but it’s no longer the right one for us or our customers. A paradox of choice, and the framework that helped us overcome it. users take on our customers’ apps and websites. It’s been an arduous one, and we wanted to share what we learned along the way.