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Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity.

Marketing 108
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Mixpanel Marketing Analytics

Mixpanel

But here’s a little secret: More than half of our users today are actually on marketing teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). Traditional marketing analytics tools were built for just the web, but marketing channels have evolved.

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393: Tech-driven vs. market-driven innovation – with John Cooley, PhD

Product Innovation Educators

Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. He founded Nanoramic in 2009 and now serves as the Chief of Products and Innovation. John Cooley is with us.

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Promoting Services for Results: Three Types of Affiliate Marketing

The Product Coalition

Affiliate marketing is a method by wherever publishers earn a commission by promoting a product or service created by another merchant or publicist. There are many affiliate marketing companies available to help the companies with their marketing strategy. All of the cases still exist these days.

Marketing 108
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The Evolution of WhatsApp

The Product Coalition

The Beginning: Redefining Communication WhatsApp’s journey began in 2009 when two former Yahoo employees, Brian Acton and Jan Koum , envisioned a platform that would provide a simple and reliable way for people to stay connected. On February 24, 2009, Koum completed the development of the iOS application and established “WhatsApp Inc.”

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60 Seconds of Johanna’s WIP for March 1, 2024

Johanna Rothman

Back in 2009, I gave a talk about project portfolio management to a group of about twenty people. .” In fact, it's the smallest possible audience that desperately wants to solve their problem. Let's unpack that, especially if you think successful speakers often deliver keynote talks to thousands of people.

Travel 77
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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.