article thumbnail

The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

article thumbnail

What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. But without running frequent tests or research on your messages, how can you know what language to use for conversions? In this post, you’ll discover the importance of message testing and how to get it right.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

In 2009 a Kit Kat marketing campaign and collaboration with Japan Post was launched with special packaging that allowed the sender to write a message on the chocolate similar to a postcard. Today a small space to write a message is present on nearly all, if not all, of the packaging on Japanese Kit Kats as can be seen in the ad below.

Marketing 108
article thumbnail

The decade software ate the world

Intercom, Inc.

When Apple started using the catchphrase “There’s an app for that” in 2009 to convey the breadth and variety of apps available in its App Store, we could barely begin to picture just how true that would become – well over half the time spent online in the US is spent on smartphone apps. And then there’s messaging.

article thumbnail

Saying Goodbye

The Product Bistro

It is long, so get a fresh cuppa… Without further ado, here is the message I sent: Sent: Friday, September 18, 2009 8:05 AM. March 10 2009, my 6th anniversary. If your going away message fires off an email storm, you will be cursed. To: Geoffrey Anderson. Subject: So long and thanks for all the fish. Where am I?

article thumbnail

Ethical Crossroads: Is Your UX Design Helping or Hurting?

UX Planet

Websites like Harry Brignull’s offer a comprehensive catalog of these tricks, helping you become a more aware user [Brignull, 2009]. Learning to spot dark patterns is the first step. Don’t hesitate to speak out against shady practices — report them to consumer protection groups or online watchdogs. Let’s spark a conversation! Let’s chat!

article thumbnail

Paving the Cow Path and Other Stories by Simon Cross

Mind the Product

In 2009 Facebook moved into offices in 1601 California Avenue, Palo Alto. Because users were messaging from a phone their expectation of the product was based on SMS, and they were expecting their phone to buzz immediately. The building was open plan, though some teams had their own rooms.