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The Evolution of WhatsApp

The Product Coalition

The Beginning: Redefining Communication WhatsApp’s journey began in 2009 when two former Yahoo employees, Brian Acton and Jan Koum , envisioned a platform that would provide a simple and reliable way for people to stay connected. On February 24, 2009, Koum completed the development of the iOS application and established “WhatsApp Inc.”

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Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

In 2009 a Kit Kat marketing campaign and collaboration with Japan Post was launched with special packaging that allowed the sender to write a message on the chocolate similar to a postcard. TV commercials, social media campaigns, and interactive promotions focused on the positive and auspicious associations of Kit Kat.

Marketing 107
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The decade software ate the world

Intercom, Inc.

When Apple started using the catchphrase “There’s an app for that” in 2009 to convey the breadth and variety of apps available in its App Store, we could barely begin to picture just how true that would become – well over half the time spent online in the US is spent on smartphone apps. . And then there’s messaging.

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Book Review: The Phenomenal Product Manager

The Product Bistro

I bought a copy of “ The Phenomenal Product Manager ” in 2009 or so on a lark. So, in 2009, I skimmed through it and dismissed it, instead spending more time reading Rich Mironov’s “The Art of Product Management” Turns out that was a bad choice. And much more.

Books 150
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Saying Goodbye

The Product Bistro

It is long, so get a fresh cuppa… Without further ado, here is the message I sent: Sent: Friday, September 18, 2009 8:05 AM. March 10 2009, my 6th anniversary. Unless the place was a disaster, focus on the positives. I got literally dozens of appreciative replies, and remain friends with many of those I sent this to.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Business Strategy vs. Product Strategy, Matt Cagan, April 10, 2009. For companies to get to the “why,” they need to be clear on these strategic questions.

Roadmap 188
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Resume and Interview Workshop with Keith Cline

bpma ProductHub

Keith later founded VentureFizz in 2009 to tell the stories of Boston’s successful leaders and fast-growing organizations, and help people make connections through the VentureFizz Job Board. Keith has spent the last 15 years helping grow Boston’s vibrant technology and startup communities.

Workshop 150