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The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

Roadmap 188
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How to be a great product manager during a recession

Product Management Unpacked

The Great Recession (December 2007- June 2009). Prioritize your roadmap for customers. Anything that makes you a continued ‘aspirin’ versus a vitamin in the features roadmap goes to the top of this week’s sprint. Look at the roadmap. The Iran/Energy Crisis Recession: (July 1981 – November 1982). So be prepared.

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Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments

Product Management University

Product roadmap re-routed and a new solution immediately validated atop the priority list. During the 2009 recession, a group of senior executives from 15 large banks told my client that they’re spending at least 90 cents of every dollar to retain current customers.

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Ethical Crossroads: Is Your UX Design Helping or Hurting?

UX Planet

Here’s a roadmap to guide your efforts: Understand the Gaps: Start by assessing your organization’s design maturity. Propose tools like design systems and advocate for user-focused product roadmapping. Websites like Harry Brignull’s offer a comprehensive catalog of these tricks, helping you become a more aware user [Brignull, 2009].

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Technical Debt and Product Success

Roman Pichler

Apple did this with Mac OS X Snow Leopard , which was released in 2009 after nearly two years of work. If a refactoring release is the right approach for you, then your product roadmap should reflect this: It should show a release dedicated to future-proofing the product and making the necessary technical changes.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap. Managing the Function.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Influencing the Roadmap. Managing the Function.