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What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. In this post, you’ll discover the importance of message testing and how to get it right.

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How Did The Christmas Tree Find Product-Market Fit?

Bain Public

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future. When did the market change?

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The Evolution of WhatsApp

The Product Coalition

The Beginning: Redefining Communication WhatsApp’s journey began in 2009 when two former Yahoo employees, Brian Acton and Jan Koum , envisioned a platform that would provide a simple and reliable way for people to stay connected. On February 24, 2009, Koum completed the development of the iOS application and established “WhatsApp Inc.”

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393: Tech-driven vs. market-driven innovation – with John Cooley, PhD

Product Innovation Educators

However, I find market-driven innovation is more common—the wants and unmet needs of customers are first discovered and then solutions are considered. He founded Nanoramic in 2009 and now serves as the Chief of Products and Innovation. 3:21] How do you view the value of pure research and market-driven research?

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Ethical Crossroads: Is Your UX Design Helping or Hurting?

UX Planet

Instead, it’s covered in sticky notes — feedback from real people who navigate the digital world through designs I’ve shaped. It starts with small choices, but together those create a user experience revolution worth getting excited about. Make User Needs Central: Remind everyone why good design matters. But don’t lose heart!

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Technical Debt and Product Success

Roman Pichler

But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].

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Lessons from 1,000+ YC startups: Pivoting, resilience, avoiding tar pit ideas, more | Dalton Caldwell (Y Combinator, Managing Director)

Lenny Rachitsky

Prior to YC, he was the co-founder and CEO of imeem (acquired by MySpace in 2009) and the co-founder and CEO of App.net. Beware of “tar pit ideas”: ideas that receive initial positive feedback but may lead to long-term challenges.