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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Before co-founding Prowly, Joanna founded and ran Kolko PR agency from 2010 to 2016. First the features, then the inbound marketing.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

In 2010, he decided to build a product to solve these issues. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. He kickstarted a successful career as an IT consultant, working with companies like Microsoft, Accenture, and Fidelity. Anyone can sit down and build a product.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

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The Three True-North Metrics that Your Product and Business Need

The Product Coalition

It’s far easier to acquire and retain customers with high value products, you can charge more for them, and you’ll likely need to spend less on promotion (Google famously ran its first TV ad for Google Search in 2010, 12 years after the product was launched). Smart companies understand this and optimize for value-to-customer?—?they

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Michael: Most people listening probably think of HubSpot as this inbound marketing company.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

When I think about growth and Dropbox, Drew Houston’s classic talk from the 2010 Startup Lessons Learned Conference immediately comes to mind. Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2010. Shane Snow: How Hackers & Innovators Accelerate Success. Chris Savage: The Three Mistakes that Defined Our Company. Joel Gascoigne: Can You Build a Business Without Compromising Your Principles?