The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? A product-led growth strategy. But what exactly does this mean?

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

NextBigWhat

AUGUST 10, 2019

There has been an array of definitions for the product management role – mostly derived from the standard one (shown below), which I believe isn’t the most accurate definition of Product Management role as of today. Product Management Role Definition (courtesy Atlassian blog).

Product Management 86

Product Management Product Manager Management Management 86

bpma ProductHub

JANUARY 3, 2017

While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Product Management was still figuring out if it’s a necessary discipline in software companies. Informed: Wake Up Wisdom for Women” in 2011.

Product Management 105

Product Management Product Manager Management Management 105

280 Group

JANUARY 27, 2021

Let’s take a look at six examples and how they leveraged product management practices to get the job done. #1: Learn more about how Digital Product Management can help legacy products make the shift to digital and lay the foundation for PLG. #5: 1: Nintendo Switch by Nintendo. 5: Dragon by SpaceX. Hopping Aboard.

User Testing 296

User Testing Reporting Tools Feedback Software Customer Feedback 296

Product Innovation Educators

AUGUST 16, 2021

Prepare for the unexpected as a product manager. Summary of some concepts discussed for product managers. Product managers tend to focus on financial and operational impacts, but strategic and environmental issues are far more likely to occur. [13:50] Prepare for the unexpected as a product manager.

Reporting Tools 115

Reporting Tools Product Management Product Manager Data Visualization 115

Product Innovation Educators

MARCH 11, 2019

It’s all about creativity, curiosity, and customer focus for product managers. Several Everyday Innovators have asked, “What are the qualities of a good product manager?” One listener put this in a different light and asked who should not be a product manager.

User Testing 87

User Testing Product Management Product Manager Product Research 87

The Product Coalition

NOVEMBER 18, 2017

Photo by Raul Petri on Unsplash When defining the job of a product manager, at least one of two definitions always pops up. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management as the intersection between business , technology and user experience ”. © 2011 Martin Eriksson.

Product Research 92

Product Research Customer Experience Product Management Product Manager 92

Obo

FEBRUARY 7, 2019

The post Product Management Mishap: Not so fast, Netflix! The idea was to separate the streaming service from the DVD-by-mail service, to quit dividing focus and resources, and instead allow each to grow (or slowly fade into obscurity ) independently. appeared first on Obo.

User Testing 40

User Testing Product Research Product Management Product Manager 40

BrainStation Product Management

JULY 20, 2018

As the name suggests, a Product Manager (PM) is responsible for overseeing product development from conception to completion, and beyond. They help figure out what products should get made, ensure that they do get made, and report back on how users are responding to those products. Erikkson, 2011.

Technical Review 68

Technical Review User Testing Product Management Product Manager 68

Good Product Manager

DECEMBER 8, 2014

SiriusDecisions Field Guide Product Management Tools. I’m pleased to announce the release of the SiriusDecisions Field Guide “Product Planning, Prioritization and Roadmapping 2015.” Few product managers are using tools designed specifically for product management. Happy Holidays.

Reporting Tools 74

Reporting Tools Research Software Data Visualization Product Management 74

BrainStation Product Management

OCTOBER 1, 2019

As the name suggests, a Product Manager (PM) is responsible for overseeing product development from conception to completion. They help figure out what products should get made, ensure that they do get made, and report back on how users are responding to those products. Erikkson, 2011.

Technical Review 55

Technical Review User Testing Analytic Tools Product Research 55

The Product Coalition

MAY 6, 2019

Reading the “The Use of Knowledge in Society” through a Product Manager lens Friedrich Hayek?—?Austrian In 2011, his article “ The Use of Knowledge in Society ” was selected as one of the top 20 articles published in The American Economic Review during its first 100 years. Austrian Economics?—?Hallstatt Hallstatt in Austria.

Product Research 60

Product Research Product Management Product Manager Systems Review 60

The Product Coalition

MARCH 19, 2023

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

User Testing 153

User Testing Framework B2B Document 153

DevelopmentCorporate

SEPTEMBER 2, 2021

The Minimal Viable Product (MVP) celebrates its 20th anniversary in 2021. In 2011 Eric Reis popularized the MVP concept in his book The Lean Startup. The concept was introduced by Frank Robinson in 2001. Steve Blank expanded on it in 2005 with the Customer Development Methodology.

Agile 97

Agile Startups Books Technology 97

The Product Coalition

NOVEMBER 6, 2019

Being a product manager is tough. The quest to find product-market fit and create products that are valuable, usable and feasible is not an easy one. There is however something that all product managers share?—?we yet the product manager has not engaged with user research to actually find out.

Technical Review 60

Technical Review Research Software User Testing Product Management 60

The Accidental Product Manager

OCTOBER 1, 2018

However, things are starting to change for the Apple product managers. What’s a product manager to do? Who wouldn’t want to be able to put that on your product manager resume? A host of new competitors have shown up and are challenging the Apple product managers when it comes to music sales.

Marketing 72

Marketing Product Management Product Manager Entertainment 72

Modus Create

DECEMBER 10, 2021

Founded in 2011, Modus Create has grown to more than 400 engineers, IT architects, product managers, designers, and security professionals across 50 countries. All of these factors contribute to their best-in-class service delivery.”.

Healthcare 98

Healthcare Consulting Differentiation Leadership 98

Intercom, Inc.

JUNE 1, 2018

In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. Pitching your product. If you read an Intercom blog post or met me at a conference around 2011-12, you probably received an email from me at some point.

Startups 201

Startups Feedback Software Marketing Strategy 201

bpma ProductHub

APRIL 17, 2017

Product Management teams need to pivot from asking “What do we want to build?” You can also link the product roadmap to your objectives. Product managers are uniquely placed to tie these pieces together, and best practices follow a process that results in strategic linkage between strategy, objectives, and roadmap.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

The Product Coalition

FEBRUARY 25, 2024

Ultimately, in 2011, Netflix took a significant step forward and divided its membership offerings into two distinct packages: one for streaming and the other for renting DVDs. These plans ranged from basic to premium tiers, offering varying features such as simultaneous streaming on multiple devices and access to HD or UHD content.

Analytic Tools 110

Analytic Tools Entertainment Customer Experience Data Visualization 110

Obo

FEBRUARY 7, 2019

It’s hard enough to change your business model without upsetting customers, but changing your business model by dividing the services you offer and requiring customers to make an additional account and pay an additional fee to access previously inclusive services without upsetting them is… downright impossible, as Netflix learned back in 2011 through (..)

Product Management 40

Product Management Product Manager Management Management 40

Mind the Product

JANUARY 17, 2017

A few years ago, I wrote a couple of blog posts about working as a consultant in product management. At that time in London – we’re talking 2011/2012 – it was, dare I say, a bold step to leave a full-time, good product position to go freelance. It’s a new year – filled with 12 months of opportunity.

Product Management 70

Product Management Product Manager Product Research Consulting 70

The Product Coalition

FEBRUARY 1, 2022

The same principle accelerates growth for products, when resources that are thinly spread across multiple initiatives are all focused on the most successful value drivers. As a product manager I hosted a regular workshop called “Cutting Club”. The game “Glitch” was the first product launched in 2011.

Weak Development Team 133

Weak Development Team Technical Review Workshop Customer Feedback 133

The Accidental Product Manager

APRIL 16, 2018

Product managers need to find out how to get young people to ride motorcycles Image Credit: Jokamies.fi. However, there are some people, product managers among them, who instead jump on their motorcycles and drive them to work. Just having one line of motorcycles was not enough for the Polaris product managers.

Customer Experience 56

Customer Experience Product Management Product Manager Transportation 56

The Product Coalition

MAY 5, 2018

Photo by Mark Rabe on Unsplash When defining the job of a product manager, at least one of two definitions always pops up. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management as the intersection between business , technology and user experience ”. © 2011 Martin Eriksson.

Software Review 60

Software Review Technical Review User Testing Product Management 60

The Product Coalition

MARCH 4, 2024

In 2011, Sequoia Capital , a well-established venture capital firm, made a pivotal investment of $8 million in a young messaging app — WhatsApp. WhatsApp succeeded because it was able to capitalize on almost every emerging trend like push notifications and needs like encryption.

Analytic Tools 117

Analytic Tools Data Visualization Customer Experience User Testing 117

NextBigWhat

MAY 16, 2021

1) Zapier, founded in 2011 by CEO Wade Foster, lets you connect different web applications to perform certain actions without the need of a human (with automation). Foster interacted in product forums. Companies like Dropbox, Evernote, all had forums where customers could make product requests. How Zapier growth hacked SEO.

Feedback Software 105

Feedback Software User Testing Customer Feedback Customer Experience 105

Mind the Product

DECEMBER 13, 2018

He works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management, and human-centred design. Sherif Mansour, Distinguished Product Manager at Atlassian. He is currently a Distinguished Product Manager for Atlassian.

Analytic Tools 153

Analytic Tools Workshop Data Visualization Government 153

The Secret PM Handbook

JUNE 2, 2017

Higher value products to market faster as a side effect. The product managers only need to write requirements and do planning on the next most important capabilities. Execs are typically much more interested in higher revenues and profits than they are in development and project management methodologies. Image credit.

Agile 223

Agile Customer Experience Marketing Article 223

Mind the Product

DECEMBER 5, 2018

Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole” As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. Iterate on your metrics, know your numbers and test!

Data Visualization 126

Data Visualization Analytic Tools Reporting Tools Research Software 126

Revulytics

JUNE 8, 2017

And it’s harder to ensure meaningful investments in a technology landscape that has exploded over the last six years – from 150 vendors in 2011 to nearly 5,000, according MarTech Today. Our own roles as product managers are becoming increasingly linked with marketing’s successes (and failures).

Data Visualization 73

Data Visualization Analytic Tools Customer Feedback Feedback Software 73

Modus Create

NOVEMBER 9, 2020

The partnership will further supplement Modus’ continued growth since its founding in 2011. as a strategic partner expands our reach and bolsters our existing portfolio of product development tools and services. Are you looking to optimize your product management and development processes?

Magazine 96

Magazine B2B Roadmap Enterprise 96

The Product Coalition

MARCH 13, 2022

Here’s how to use your product demo smartly, and avoid demo abuse. Photo by Pixabay on Pexels When I joined eBay back in 2011, the largest group on the Israeli R&D center was actually a content operations group. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Feedback Software 164

Feedback Software Demo Data Visualization User Testing 164

Intercom, Inc.

JUNE 20, 2018

We had to look at the problems our new customers needed to solve with fresh eyes and build a healthy partnership with Product to turn these roadblocks in the sales cycle into solutions that customers would love. Trial and error: adding sales input to the product roadmap. Here’s how we did it with a few lessons we learned along the way.

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

Mind the Product

SEPTEMBER 27, 2019

Design Systems, including Material Design , have been popular in the tech industry since around 2011, and provide designers and developers with a set of guidelines and components that govern how a product should feel. Research in the Beginning. Research in Material Design Today.

User Testing 83

User Testing Research Software Data Visualization Product Research 83

The Product Coalition

FEBRUARY 26, 2020

The 6 step guide to learning product © 2011 Martin Eriksson. There is a lot of confusion out there about product, product management, product owners, product manager. Steve McConnell Agile Product Management with Scrum? Re-use with appropriate attribution.

Technical Review 78

Technical Review Software Review Research Software Product Research 78

Mind the Product

SEPTEMBER 27, 2019

Design Systems, including Material Design , have been popular in the tech industry since around 2011, and provide designers and developers with a set of guidelines and components that govern how a product should feel. Research in the Beginning. Research in Material Design Today.

Data Visualization 92

Data Visualization Research Software User Testing Product Research 92