bpma ProductHub

APRIL 17, 2017

10 Reasons Why Strategic Plans Fail, Aileron, November 30, 2011. What is Good Product Strategy? Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. A Guide to Writing Strategic Objectives, Tom Wright, February 21, 2015. Melissa Perri, July 2016.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

The Product Coalition

JUNE 15, 2020

For example Zoom, which was created in 2011, has managed to grow to 10 million users (200 million in 2020…and we all know why!) despite entering the market was full of competitor products from enormous and well-funded companies like Google and Microsoft. A product-led growth strategy. The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

bpma ProductHub

JANUARY 3, 2017

The decade long product experience from PM at DEC to VP of PM & Marketing established her in the foundational class of PM’s in Boston. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).

Product Management 105

Product Management Product Manager Management Management 105

Intercom, Inc.

JUNE 20, 2018

We had to look at the problems our new customers needed to solve with fresh eyes and build a healthy partnership with Product to turn these roadblocks in the sales cycle into solutions that customers would love. Trial and error: adding sales input to the product roadmap. Here’s how we did it with a few lessons we learned along the way.

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

Radical Product

SEPTEMBER 24, 2019

This is the approach I took when I co-founded Likelii in 2011 to help wine enthusiasts find wines they were likely to like. Radical Product Thinking means taking a systematic approach to building world-changing products? We had a clear vision.

Product Strategy 40

Product Strategy Strategy Vision Download 40

Mind the Product

JANUARY 23, 2017

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications including Cycleface which was acquired by Strava, the #1 fitness app for endurance athletes. Nate Walkingshaw, Author and CXO Pluralsight. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 70

Research Software User Testing Customer Experience Workshop 70

Intercom, Inc.

JANUARY 16, 2020

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. Andrey: So to clarify a little bit, we think that product development teams should sit together.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

The Product Coalition

NOVEMBER 6, 2019

Being a product manager is tough. The quest to find product-market fit and create products that are valuable, usable and feasible is not an easy one. There is however something that all product managers share?—?we variety is good. No-one wants a world of carbon-copies who all think and act the same.

Technical Review 60

Technical Review Research Software User Testing Product Management 60

Mind the Product

MARCH 16, 2017

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications including Cycleface which was acquired by Strava, the #1 fitness app for endurance athletes. Nate Walkingshaw, Author and CXO Pluralsight. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 76

Research Software User Testing Product Research Workshop 76

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. The channel does not mold to the product.

User Testing 90

User Testing Strategy Product Research Outbound 90

Mind the Product

APRIL 18, 2017

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications including Cycleface which was acquired by Strava, the #1 fitness app for endurance athletes. Nate Walkingshaw, Author and CXO Pluralsight. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 76

Research Software User Testing Customer Experience Workshop 76

Business of Software Conference

JULY 29, 2019

On realizing he’s still too integral to the business, Peldi started the ‘Winter 2018 Injected Turbulence Project’ – delegated product design and engineering management, deleted Slack and witter from his phone, and stopped watching their internal wiki. 2 – Product & UX. What did he learn? Watch Peldi's Talk.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. I was having a great time there, back in 2011. You’re looking for something like, “S**t that’s really powerful, do more of that.”

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. I was having a great time there, back in 2011. You’re looking for something like, “S**t that’s really powerful, do more of that.”

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Mailchimp is now just moving up to the mid-market with their automation features, and it has been 10+ years. One of the reasons were they hit product channel fit.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

UX Studio: Product Management

SEPTEMBER 16, 2021

Goodpatch is a product innovation company in Berlin that aims to solve complex product challenges with a human-centered approach. . Goodpatch was founded in 2011 by Naofumi Tsuchiya after moving to Tokyo, Japan, from the Silicon Valley. UX design Berlin companies can help you with the following: Digital product design.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Business of Software Conference

FEBRUARY 16, 2021

In 2011 we raised money. So the first time we raised it was like $650,000, which was more than it is now because it was in 2011. 38:26 James Avery, Kevel: But I remember one of the pivotal talks, I saw at BoS and kind of tied to where Adzerk was at the time, was, we raise money and 2011, like started scaling. 2:43 Mark: Yeah.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Userpilot

MARCH 5, 2019

The knowledge (trigger) is actually an “Aha moment”: when your user sees and understands the value you’re providing for him, they will start developing behaviour (in our case – they will start using the product). with evaluation of $600M. Foursquare was a hit.

Customer Experience 80

Customer Experience User Testing User Friction Product Research 80

The Product Coalition

JULY 10, 2022

Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Marc Andreessen coined this term and defined it as: “B eing in a good market with a product that can satisfy that market.” Patagonia ad from 2011?—?

User Testing 145

User Testing Advertising Branding Customer Experience 145

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

The Product Coalition

OCTOBER 25, 2020

The studio produces different animated videos, including explainer videos, product marketing videos, short commercials, educational videos, and more. link] Studio Pigeon Studio Pigeon is one of the leading 2D animation production companies in Poland and the global market.

Airlines 157

Airlines Magazine Advertising Travel 157

Userpilot

SEPTEMBER 4, 2023

By 2011, it achieved revenues of $850 million with only 20 shows. Cirque du Soleil is one of the most legendary examples of a market-creating strategy done right. .” It maximized differentiated value while eliminating unnecessary elements that added cost but not value. The results were remarkable.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Amplitude

SEPTEMBER 19, 2019

Today, Merci works as a Partner at Lightspeed Venture Partners , investing in early-stage consumer and B2B companies looking to find product-market fit and accelerated growth opportunities. And, in 2011, he founded Zoom. Since launching in 2016, WiP has grown to 5,000 women worldwide. You can follow Merci on Twitter here.

Feedback Software 8

Feedback Software Fractional VPE User Testing Data Visualization 8

The Product Coalition

JUNE 9, 2020

I first heard of Elium , formerly known as Knowledge Plaza, in 2011. I was attending a very small startup event where Gregory Culpin presented the company and its market vision. The product and engineering teams grew fast too. Despite all the positive energy and the company’s great product, we were not reaching our target.

Research Software 79

Research Software Startups Product Research Customer Experience 79

Userpilot

SEPTEMBER 4, 2023

By 2011, it achieved revenues of $850 million with only 20 shows. Cirque du Soleil is one of the most legendary examples of a market-creating strategy done right. ." It maximized differentiated value while eliminating unnecessary elements that added cost but not value. The results were remarkable.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

MARCH 5, 2021

The three steps to providing a great product experience for paid trial users are: make the time to value as short as possible, create engaging product discovery experiences, don’t ever stop being a resource to your customers. Next, we will go over two companies that found success by implementing a paid trial model for their products.

User Testing 98

User Testing Data Visualization Customer Experience Customer Feedback 98

Intercom, Inc.

OCTOBER 29, 2020

The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. So we quickly had to build the product out and get actual users up and running. We incorporated in San Francisco on August 15th, 2011, I think.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 73

User Testing UX Data Visualization Research Software 73

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. And that just gives you more product-market fit and helps you grow faster. Again, as I mentioned, this was my job back in 2011, 2012, 2013. They were much more rigorous.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 40

User Testing UX Data Visualization Research Software 40

Userpilot

JULY 13, 2021

Here are some questions to ask them: What adjacent roles do you usually work with (user researcher, UX designer, front-end developer, product marketer, etc.)? and has been operating since 2011 with consultants in both London and Barcelona. It offers the following UI design services: New product idea.

Research Software 98

Research Software Feedback Software Data Visualization Reporting Tools 98

Userpilot

JANUARY 10, 2022

Having a good customer success team can ensure long-term, sustainable business growth while a bad one could wreck the reputation of your SaaS product. Oracle’s 2011 CEI report found that 86% of buyers are willing to pay more for a product if they have a better customer experience. Churn rate. Customer stickiness score.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Business of Software Conference

JULY 26, 2016

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Talks from BoS USA 2011. Clayton Christensen: The Job Your Product Does. Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Intercom, Inc.

MAY 17, 2018

Des: Some background here: Intercom started in 2011 as a single product. Making the leap of, “I’m going to hire Intercom and get my promotion…”, you can wish there were a direct connection, but there’s not. It’s the results Intercom gets you that will get you promoted.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Mixpanel

OCTOBER 6, 2023

Ryan Dahl, the creator of node.js, said it best in his 2011 rant: “I hate almost all software. Get fast access to product, marketing, and company revenue insights for your whole team with Mixpanel’s powerful, self-serve analytics. It’s unnecessary and complicated at almost every layer. … Try it for free.

Data Visualization 59

Data Visualization Analytic Tools Reporting Tools Weak Development Team 59

svpg

SEPTEMBER 30, 2016

Martina has gone on to have a remarkable career, in both product management and product marketing. The difference between Amazon, Netflix, Google, Facebook and the legions of large but slowly dying companies is usually exactly that, product leadership.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160