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The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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3 Creative Levels in Your Product Career

The Product Coalition

I even remember that after the successful IPO in 2011, I told my husband that this was the first time that I felt my stock options and their value were truly related to the work I did. Even when I created a strategic roadmap, it refined the already existing product and extended it, but it didn’t create a whole new thing.

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Modus Create Joins the Aha! Partner Program

Modus Create

This partnership strengthens our team’s toolkit for building and executing product-led growth for our clients by incorporating the world’s #1 roadmap software. The partnership will further supplement Modus’ continued growth since its founding in 2011. Partner Program as an inaugural member.

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What we learned moving sales and product upmarket together

Intercom, Inc.

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. Trial and error: adding sales input to the product roadmap. In 2011 Marc Andreessen declared that software is eating the world.

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Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

Before the conference we’ll also have a day full of incredible deep-dive workshops, allowing you to delve into a new skill or level up your existing product knowledge with true experts in the field: Product Roadmapping. Todd Lombardo, Head of Product & Experience. Todd has been tinkering and doodling since he was four.