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How Duolingo uses AI to enhance its user experience

Mind the Product

Digital learning app Duolingo has been on a hypergrowth journey since it was founded in 2011, and now over 20 million active users worldwide. We caught up with Edwin Bodge, Principal Product Manager at Duolingo, to learn more about its product strategy, how AI has helped, and where the product is heading next.

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A Decade of Product Management

Melissa Perri

. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product Strategy = Company Strategy in this case.

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Startup marketing: strategies for year one

Intercom, Inc.

In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” Pitching your product.

Startups 201
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Product-Led Growth Strategy for Product Managers

The Product Coalition

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. For example Zoom, which was created in 2011, has managed to grow to 10 million users (200 million in 2020…and we all know why!)

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The Evolution of Netflix

The Product Coalition

By 2023, Netflix’s original content accounted for nearly 55% of its total viewing hours , highlighting the success of its content strategy. Pricing Strategy: Adapting to Market Dynamics Netflix’s pricing strategy has evolved significantly over the years in response to changing market dynamics and consumer preferences.

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8 Product Led Growth Strategy Lessons For Your SaaS Product

Userpilot

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

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Trailblazing Women in Product Management: Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express.

280 Group

That was back in 2011 when we didn’t have the P roduct M anagement terminology, but I loved the intersection of thinking about the customer, the technology, and how the marketplace dynamics fit with business strategy.