In this episode, Troy Trewin interviews David Fradin, the President of Spice Catalyst based in Silicon Valley, USA, a worldwide product success management and product success marketing training, consulting, and assessment organization. They offer training to product managers and product marketing managers who are under huge companies to help them accelerate revenue and innovation.
In 2012, Spice Catalyst was born and David as a former mentor and professor was teaching courses that cover understanding what customers do, personas, innovation, value proposition, markets, and product strategy plans. Within the next two years since 2012, he saw growth of about $5 million and now constantly growing about 100% each year with current FTEs of 6.
David says that in order to promote products and accelerate market impact, business owners along with the managers should always consider what is good for their customers and engage in continual fast-paced cycles of learning and innovation that accelerate revenue and keep ahead of the market.
This Cast Covers:
- Teaching the principles of product management and product marketing to companies around the world.
- Has trained thousands of managers by infusing his workshops with insights and experiences gained as a product leader at certain companies.
- Offering product management and marketing training as well as assessments.
- Revenue is obtained primarily through project-based work.
- Formerly a professor teaching courses that cover understanding what customers do, personas, innovation, value proposition, markets, analysis, and product strategy plans.
- The importance of delegation for the continuous progress of the business.
- Accelerating market impact through product-market strategy plans.
- Engaging in continual fast-paced cycles of learning and innovation that accelerate revenue and keep ahead of the market.
- Growing the consulting company from hundreds of dollars to about $5 million within the next two years since it has started.
- The importance of team building and teamwork in an organization and how it accelerates revenue and innovation.