NextBigWhat

APRIL 5, 2021

Barry Enderwick Former marketing Netflix 2001 – 2012 ( Via ). And you have to spend ad money/attention educating consumer on what the name of the plans mean. If I tell you that you’re on the “3 DVDs-at-a-time” plan it is much clearer than telling you that you are on the “Gold” plan. Simple, right?

Naming 71

Naming Education Customer Experience Strategy 71

Product Innovation Educators

AUGUST 10, 2020

The Product Team Performance study has been identifying the characteristics of high-performing teams since 2012. The Guide to the Product Management and Marketing Body of Knowledge, as well as our mutual involvement in PDMA and AIPMM professional associations for product managers.

Weak Development Team 84

Weak Development Team Product Research Reporting Tools Data Visualization 84

The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. They capitalize on 14 years of experience, 250 products released to the market for clients worldwide, and the skills of a 130-people-strong team. The Software House Min.

Analytic Tools 143

Analytic Tools Research Software Software Developers Software Development 143

Mind the Product

FEBRUARY 20, 2019

He was the VP of Product at blogging platform Six Apart, created new media properties and influential content creators as VP Artist Development at Say Media, and then led Product and Design at Twitter from 2012 to 2014. Teresa Torres, Product Discovery Coach. Get your tickets. See you in July!

Research Software 104

Research Software Analytic Tools User Testing Artificial Inteligence 104

The Accidental Product Manager

JANUARY 29, 2024

As markets and products change and evolve, it can be very difficult for us to lift our heads up and realize that things are now different and so we need to start to do different things.

Download 73

Download Product Management Product Manager Automotive 73

The Product Coalition

FEBRUARY 1, 2022

The messaging feature “Slack” quickly became more successful than the game, and Glitch was cut in 2012. For Odeo, pivoting was a defensive move due to competitors taking market share, but not every pivot is a do-or-die situation. Tiny Spec also worked on an internal communication tool and eventually made it available to outside users.

Weak Development Team 129

Weak Development Team Technical Review Workshop Customer Feedback 129

ProductPlan

MARCH 23, 2022

Most enterprise companies want to develop a product that finds success on the market and can improve everyday lives. Stukan highlighted how Adobe transitioned its packaged product to a cloud-based subscription in 2012. With this in mind, companies rush to transition to being product-led without establishing clear-set goals.

User Friction 95

User Friction Systems Review Roadmap Software Review 95

freshtrax

JUNE 16, 2021

So, you’ve decided to localize your website for the Japanese market. Then, I’ll show examples of brands that have successfully localized for the Japanese economy, market, and audience–examples any brand can follow. For a society that loves to drink tea, how did Nestle, or Nescafe in particular, market coffee?

User Testing 111

User Testing Research Software Customer Experience Inbound 111

bpma ProductHub

JUNE 12, 2017

Erin McHugh Saif , Senior Product Manager at TIBCO Spotfire, joined the company in 2012 when the cloud offering was new. Erin shared how she used customer focus and analytics every step of the way to optimize the cloud product offering and marketing strategy. She is also involved with user experience design and product marketing.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. 2012 – the Inception. The MVP in 2012 (and the world’s first fully responsive crowdfunding website).

User Testing 123

User Testing Weak Development Team Onboarding KPIs Customer Experience 123

Gainsight

NOVEMBER 16, 2022

Founded in 2012 and headquartered in Barcelona, Typeform has earned a reputation for excellence in the European SaaS market and beyond. . They quickly won their spot as the market-leading specialized financial platform in the UK. Intelliflo is a leading cloud-based SaaS company in the FinTech business.

Research Software 52

Research Software Artificial Inteligence Data Visualization Product Research 52

The Product Coalition

MAY 16, 2021

It was founded in Los Angeles in 2012. Conclusion The app development industry is quickly changing, and you need to stay updated with the latest market insights to choose the right technology partner for your business. Sidebench Another leading app development company for startups is Sidebench.

Analytic Tools 125

Analytic Tools Research Software Startups Development 125

The Product Coalition

DECEMBER 14, 2019

The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. The Software House Headquarters: Gliwice, Poland Founded in: 2012 Employees: 50–249 Minimum project size: $10 000 Hourly rates: $25–49 Contact details: hello@tsh.io

Analytic Tools 79

Analytic Tools Research Software Software Developers Software Development 79

Mind the Product

DECEMBER 13, 2018

There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester. It operates more than 160 websites that sell premium products across 140 markets. Prior to TransferWise Nilan was VP of Growth at HouseTrip, in charge of scaling the company’s growth in the European market.

Analytic Tools 112

Analytic Tools Research Software Data Visualization Government 112

Sachin Rekhi

MAY 7, 2022

So this past week I decided to re-read Peter Thiel's Zero to One , another New York Times best seller, that he published in 2014 based on lecture notes from a course on startups he taught at Stanford in 2012. But the market collapse was ultimately interpreted "as a kind of divine judgment against the technological optimism of the 90s".

Weak Development Team 112

Weak Development Team Reporting Tools Advertising Startups 112

Product Innovation Educators

JANUARY 1, 2024

This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. You still need to do hypothesis testing, but you need a plan for distribution channels and routes to market. [25:13] It’s hiding in plain sight.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Strategy 98

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five I covered Model Market Fit - your model influences the target market and vice versa. Marketo Their market is the enterprise. I went through the ARPU ?

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

The Accidental Product Manager

MAY 20, 2019

This is starting to take up a larger portion of their marketing budget. This is up an amazing 85% since 2012. Spending on circulars has increased by 85% since 2012. However, product managers need to understand that customers are receiving so much email that it can be very easy for them to overlook the ads that you send to them.

Data Visualization 116

Data Visualization Product Management Product Manager Advertising 116

Product Management Unpacked

JANUARY 28, 2019

In 2012, she became President and CEO of Yahoo, where she doubled the search engine’s stock price, recharged the brand, had a baby, and topped Fortune’s “40 Under 40” list in her first year. Miranda Luna became a Product Marketing Manager for Microsoft Azure at just 23 years old.

Technical Cofounder 106

Technical Cofounder Product Management Product Manager Certifications 106

Mind the Product

AUGUST 30, 2018

Mastering the Problem Space for Product/Market Fit by Dan Olsen. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! The talks were the best talks I’ve heard in a very long time. Marty Cagan.

Research Software 159

Research Software User Testing Customer Experience Product Research 159

Business of Software Conference

MARCH 8, 2021

Windows, MSN and later led an engineering team at WordPress.com (2010-2012) responsible for Jetpack, Publicize and other features used by millions of people. . Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. His first career focused on UX Design. Register to get involved.

CTO 52

CTO Books UX Events 52

Business of Software Conference

APRIL 7, 2021

Over the past decade, Joel and Buffer have gone through several transitions and big decisions which he will take us through in his talk, roughly covering the following: 2010: Launching Buffer and shifting the focus to marketing 2011: Transitioning to full-time work on Buffer.

Entertainment 52

Entertainment Startups Naming Customer Experience 52

Mind the Product

MAY 5, 2020

John joined the company in 2012, and instead of sitting in meetings and presentations from across the organisation, he had a phone line installed in his office. It obliterated the market. Taiwan, South Korea and Hong Kong, all experienced SARS in 2003 and MERS in 2012, Barry tells us. “And he learned amazing things.”

Customer Experience 107

Customer Experience Data Visualization Workshop Differentiation 107

Business of Software Conference

MARCH 2, 2021

million customers before being acquired in 2012. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. He was then CEO and co-founder of Playfire, the largest social network for gamers, which he grew to 1.5 He’s a member of the Forbes, Drapers and Financial Times 30 Under 30 lists.

Leadership 40

Leadership CTO Customer Experience Startups 40

The Product HQ

NOVEMBER 20, 2023

He worked on projects with MetaLab on the side starting in 2012 and officially joined the team in 2015 where his formal title is Project Manager, which at MetaLab includes product management as a focus. is it differentiated or competitive in the market? He’s worked on and launched products for Fortune 10 companies and startups.

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

The Accidental Product Manager

APRIL 25, 2022

What you may not know about Amazon is that they decided a while back to that they were going to enter into the lucrative video gaming market. The answer is that the video game market is too big to pass up. The video game market is currently estimated to be US$130B. How Is Amazon Going To Win The Video Game Market?

Product Management 65

Product Management Product Manager Management Management 65

Modus Create

JULY 2, 2021

It’s one thing to validate your idea in the market. In the race to grab market share, startups occasionally brush performance issues under the carpet to focus on new features. In 2012, a competitor entered the market. So founders like to hire a team that can quickly iterate on ideas and find the product-market fit. .

Startups 72

Startups Technical Review Software Review User Testing 72

Mixpanel

OCTOBER 27, 2021

Promo.com was founded in 2012 as a world-leading online video creation platform and cloud-based video-making service for businesses. With 86% of businesses currently using video as a marketing tool, Promo.com helps professionals across the globe reach their audience and market their business at scale. Why was it founded?

Customer Experience 98

Customer Experience Data Visualization Reporting Tools Research Software 98

Revulytics

OCTOBER 21, 2019

It is also not surprising that our aggregate Revulytics Compliance Intelligence data has placed the United States in our top 3 software license misuse and piracy hotspots since 2012. The takeaway here is that the United States remains a rich market for software vendors to convert pirated use.

Reporting Tools 63

Reporting Tools Analytic Tools Data Visualization Customer Feedback 63

Mind the Product

SEPTEMBER 19, 2019

I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. The story of how I landed my first product role is far from trailblazing: I started with my old company in 2012 as a business analyst when my boss decided that we needed “one of these product managers”.

Feedback Software 113

Feedback Software Product Management Product Manager User Testing 113

The Accidental Product Manager

SEPTEMBER 12, 2022

The market has not stood still. The product managers at King Digital enjoyed an advantage early on because mobile games were still somewhat of a novelty when it made its debut in 2012. Customers are invited in and then put in front of developers, marketing people and management. billion in February 2016.

Customer Feedback 65

Customer Feedback Feedback Software User Testing Entertainment 65

NextBigWhat

AUGUST 10, 2019

It is 2012 and imagine you’re a PM at Nokia trying to beat Apple – you would need to really understand Nokia’s (tech, product and marketing) capability and play on the strengths (which could be different from an emerging competition called Apple). Define the market & the customer.

Product Management 86

Product Management Product Manager Management Management 86

The Accidental Product Manager

MAY 3, 2021

In fact, it’s such a great idea that a number of different firms have jumped into this market. The people who study the meal kit market believe that the meal kit companies that will be successful in the long run are the ones who will be able to sell their products in stores in order to keep increasing sales. The Strategy Going Forward.

Reporting Tools 73

Reporting Tools Product Management Product Manager Data Visualization 73

Mind the Product

JUNE 22, 2018

This project took the Kenyan market by storm when it launched in November 2012, with 100,000 new accounts signed up on the first day of operation. Following the success of M-Pesa he oversaw the launch of M-Shwari, a loans and savings bank account linked to the M-Pesa system which can also be accessed with a mobile phone.

Data Visualization 98

Data Visualization Banking Weak Development Team Customer Experience 98

Mixpanel

SEPTEMBER 28, 2020

If we’re going to grow in new markets, or to maintain our current market position in countries where we have a strong presence, new users must start a conversation. If you cast your mind back to 2010-2012, messaging apps experienced exponential growth because everyone just adopted one. We’re dominating in nine countries.

Customer Experience 72

Customer Experience Data Visualization Messaging Positioning 72

The Product Coalition

FEBRUARY 5, 2021

His topic of choice was how to make the existing technology for detecting solids within a fluid provide the same (or better) results at a lower production cost than the market offerings at the time. In the academia of applied science in 2012 it was not common practice to think about design and user experience.

Research Software 158

Research Software Analytic Tools Product Management Product Manager 158

Generation Focus

OCTOBER 31, 2017

For example, in 2012, a Microsoft employee working on Bing came up with an idea for how to display ad headlines. In the online world, you can use it to test the outcome of variable ads without dipping into your marketing budget. A/B testing is a crucial element in any startup foundation. Even the big dogs on the block use it.

User Testing 86

User Testing Product Research Testing Analytic Tools 86