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Why we’re sunsetting messaging and mobile A/B testing and focusing on product analytics

Mixpanel

A year from now, on Jan 1, 2022, we’ll remove the Messages & Experiments feature from Mixpanel. New messaging integrations , including a list of preferred partners offering discounts for getting started. Resources for Messages & Experiments users during the transition.

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Product Failure is An Opportunity

The Product Coalition

The messaging feature “Slack” quickly became more successful than the game, and Glitch was cut in 2012. It allowed users to call a phone number to leave a message, which automatically created a web-based podcast. The game “Glitch” was the first product launched in 2011. Odeo was a small podcasting startup in 2005.

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What Can You Expect From Today’s Customer Analytics Landscape?

Indicative

How can I customize my offering, messaging, and marketing to target specific types of customers? Founded in 2012, Amplitude is one of the big players in Customer Analytics. Another player in the Customer Analytics space, Heap was founded in 2012. Questions like: How can I increase acquisition? Which markets can we grow into?

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Celebrating the Pulse Europe 2022 GameChanger Award Winners

Gainsight

Founded in 2012 and headquartered in Barcelona, Typeform has earned a reputation for excellence in the European SaaS market and beyond. . ReviewPro provides solutions for every stage of the guest journey, from analyzing hotel reputations with sophisticated software, to guest surveys, case management, and messaging automation.

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Metrics that matter to Viber: A formula to meaningfully measure active users

Mixpanel

With some 260 million monthly active users, Viber messenger is the world’s number-three messaging app. Our north star metric is the total number of active users–people who are using Viber seven days a week to message or communicate with peers and contacts, or to consume content through bots or communities.

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Product Managers Discover That The Circular Is Not Going Away

The Accidental Product Manager

The power of the circular comes from the simple fact that paper-based ads that arrive in consumers homes end up spurring more buying than either emails or text messages. This is up an amazing 85% since 2012. Spending on circulars has increased by 85% since 2012. Email is a powerful way to get in touch with potential customers.

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How do you Become a Product Manager?

Mind the Product

A few weeks ago, a friend messaged me for advice on becoming a product manager. The story of how I landed my first product role is far from trailblazing: I started with my old company in 2012 as a business analyst when my boss decided that we needed “one of these product managers”. So, I did, and this is it. How do I Find a job?