A Tinder Product Analysis à la Jimmy Jr.
Published in
4 min readJun 29, 2018
How Tinder keeps users using
Overview
How did Tinder, popular dating app, grow from launching across a few college campuses in 2012, to 12 million daily matches in just 2 years? I believe, intentionally or otherwise, it utilized a rendition of The Hook Model, a user retention recipe proposed by Nir Eyal in his book, Hooked: How to Build Habit-Forming Products. So…
