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The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. Product Strategy, Matt Cagan, April 10, 2009.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. At that point, we still did manual payments and ID verification, but we prioritised validating the key product features first before worrying too much about scaling. The Yimby homepage, 2013.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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Pulse Everywhere: Themes And Takeaways From Day 1

Gainsight

We could have never imagined that when we started Pulse in 2013 with 300 attendees that it would grow to the size of our virtual conference today with over 21,000 registered attendees. The blueprint focuses on three pillars—agility, proficiency, and community. number below and maximize product-market fit for their book of business.

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Seems simple enough… … until you see the code needed to build it: <html> <head> <title>HTML tooltip</title> </head> <style> arrowpopup { position: relative; display: inline-block; cursor: pointer; }.arrowpopup.tooltiptext Features include: Product tours. Get a demo today!

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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

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Product Tours In 2021: The Ultimate Guide

Userpilot

Product tours are a useful tool for SaaS companies in 3 main areas: New user onboarding. Most SaaS teams create product tours in order to show their new users around their product. Product marketers often find that a good product tour ensures that more new users activate. Benefits of product tours for SaaS.