How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

He eventually released his first guide on SEO on his blog, was covered by Newsweek, and continued to grow his consulting business. Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch.

Process for Prioritising the Product Backlog

All About Product Management

I’ve spent the past year bringing a new product to market, as a consultant Head of Product for a start-up business unit that’s owned by a multi-national. I had the opportunity to pretty much start at the beginning: pulling together the vision, setting up a product council/steering group, talking to users about the initial concepts and shape the overall product direction. After launching V1 of the product I ran a number of prioritisation meetings with key business stakeholders.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Lessons Learned from Connected

Sachin Rekhi

One of the reasons Ada and I worked well together was that while we consulted each other on most decisions, we were masters of our own domains. As it’s been over a year since the acquisition of Connected by LinkedIn , I thought I’d take a moment to reflect on the most important lessons I learned as a founder of Connected.

How important is domain expertise?

Product Management and Strategic Marketing

Case in point: if you were to hire a consultant, you would likely consider someone who can leverage their experience in different industries to your benefit. Anyone who has come across job postings for product management roles has seen requirements such as these: Bachelor’s degree in Engineering, Computer Science, or equivalent. MBA or advanced degree preferred. 8+ years of successful product management.

Product Management Journey?—?Developer to Consultant to Product Manager

The Product Coalition

Developer to Consultant to Product Manager If you asked me 5 years ago, I didn’t even know what Product Management was. Product Management Journey?—?Developer I received a lot of questions recently on how to transition into a Product Manager role.

Interview with Greg Nudelman: Celebrate Fragmentation, Search is Dead & When to Not Build Apps


As founder of UX design consultancy DesignCaffeine , Greg designs innovative mobile and tablet experiences. He has developed mobile solutions for Fortune 500 companies as well as non-profits and start ups. He has authored multiple books including Designing Search: UX … The post Interview with Greg Nudelman: Celebrate Fragmentation, Search is Dead & When to Not Build Apps appeared first on UserTesting Blog. Product

UX 20

Junglee Games: We are $600mn in Annual Gross Gaming Revenue [Interview]


From 2013 to 2019, we’ve close to doubled in revenue and player count every year. In the year 2013, our Annual Gross Gaming Revenue was $10 million and today we are at $600 million and growing exponentially.

Introducing the Speakers for MTP Engage Manchester 2019

Mind the Product

Sophie Manton – Independent Consultant. Tom is now a partner at Public Digital, a consultancy which helps governments and large organisations around the world adapt to the internet era.

You Need to Be Involved with SoftwareGR

Atomic Spin PM

How about an owner of a software consultancy who would like some exposure to potential new employees? Every year since 2013, SoftwareGR has organized GLSEC , a day-long conference focused on a specific topic of interest.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Take sports nutrition, people spent £66 million on food and drink products in the UK in 2015 , up 27% from 2013. Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite….

10 Product Industry Influencers You Should Be Following


Dan Olsen is a well-known PM consultant and the author of the bestseller, “ The Lean Product Playbook ,” a practical guide to achieving product-market fit. In 2013, Ryan Hoover founded Product Hunt , the go-to site for product discovery and one of the hottest sites in tech.

Return of the Speakers // #BoS2018

Business of Software Conference

He gave a talk with Chris Spiek at BoS USA 2013 called ‘Uncovering The Jobs-To-Be-Done’, which remains one of our most watched talks of all time. Rich has been ‘the product guy’ at 6 startups, and now runs his own consulting business.

The Accidental Product Manager: From Cars To Games To Google

PMLesson's Ace the PM Interview

When I interned at Ford in 2013 the automotive industry was on the rebound and in-car infotainment experiences were the next big thing.

Amazon Product Managers Decide To Do Battle With UPS

The Accidental Product Manager

The motivation for Amazon to create its own package delivery system was generated when it started to miss deliveries during the gift-giving season in December of 2013. Blue Elephant Consulting –. Amazon product managers say “Bring It On” Image Credit: Julien.

How to Set a Budget for Your Custom Software Project

Atomic Spin PM

I reviewed the cost of all projects Atomic has developed since 2013 to further explore the real-world costs. To clean up the dataset, I removed design-only engagements, maintenance work, and projects that were strictly consulting.

Productness: A mindset to design digital products and services

The Product Coalition

As a designer and consultant, I consistently hear one sentence from Startup founders: “We only got one shot.” Digital design & engineering Since atomic design went viral as a term in 2013, the idea transformed and reinvented itself into different forms.

How Going Part-Time Made me a Better Product Manager

Mind the Product

In 2013, before Shared Parental Leave was a thing in the UK, I decided that I wanted to change my work-life balance from full-time to a four-day working week with one day of childcare. I wrote notes on one side of each page, and kept track of my to-dos on the other, and I would religiously consult this list every morning.

How Can Product Managers Help Lego Get Over The Brick Wall That They Are Facing?

The Accidental Product Manager

Back in 2013 the product mangers created online video games, videos, and a Lego themed TV series. Blue Elephant Consulting – Your Source For Real World Product Management Skills. Digital play has started to cause problems for Lego product managers Image Credit: WRme2.

Top UX Agencies To Choose From In 2019

UX Studio

Founded in 2013 to become a world-class digital product design agency, UX studio provides each client small teams of designers and researchers. The other big multinational design agency, Fjord makes up a part of the Accenture management consulting firm.

UX 81

Bizops: when you’ll need it and why, eventually, you won’t

Inside Intercom

Anyone can hire (expensive) consultants to do that job. Finally, there’s the prospect of the company spawning a truly new business within a business (Google Apps for Business circa 2013, for example) that needs a Bizops function, which causes the wheel to come around for another go. Business Operations (Bizops for short) has inexorably become a thing at certain kinds of companies.

How Can Product Managers Get Kids To Buy Groceries?

The Accidental Product Manager

from 2008 to 2013. Blue Elephant Consulting – Your Source For Real World Product Management Skills. How to get millennials to buy groceries Image Credit: Britt-knee.

Be in a Band, not an Orchestra: how to Grow an Agile Product Team

Mind the Product

I was initially brought in as a freelance consultant by Simon Nelson, who had been recently appointed by the OU as CEO of its new venture. We launched the website on time in September, and ran our first course in Oct 2013.

Agile 183

Baremetrics’ Josh Pigford on launching – and pivoting – quickly

Inside Intercom

Josh: I had the idea in October 2013 and launched it mid-November. I was also doing some consulting stuff, too. Josh: At the time in 2013, you had some nasty terms like growth hacking and all sorts of sleazy things people did to get new customers. You have to remember that in 2013, Stripe itself as a company had just gotten out of their beta phase and were just starting to see some traction.

Is Going Direct To Your Customer The Next Step For Product Managers?

The Accidental Product Manager

Firms are reporting that their online sales grew by 30% in 2013. Blue Elephant Consulting – Your Source For Real World Product Management Skills™. Perhaps its time to cut the middleman out of selling your products Image Credit: TruckPR.

STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Patrick Campbell: Why a SaaS Pricing Consultancy Gives Away Free Software. Peter Coppinger: From Happy Consultant Developer to Unhappy Product CEO. Talks from BoS USA 2013. All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks. If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year.

Finding the Truth Behind MVPs

Melissa Perri

Experimenting in Enterprises Many enterprises today are introduced to the Minimum Viable Product by consultancies who propose creating an entirely new product from scratch. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them?

B2C 120

Why the Ride-Share market in Australia is proving hard for disruptors

The Product Coalition

And according to TechCrunch , there are now 279 start-ups that have achieved “Unicorn” status compared to only 39 in 2013. Careem is a six year old start-up founded by two ex-McKinsey consultants that now operates in over 120 cities compared to 20 cities by Uber across the same region.

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. I first contacted Bob in 2013, because we didn’t know what to say on our marketing site. Why does someone switch from one product to another? It’s rarely the first reason they’ll offer. You have to dig deeper to find out, and that’s where Jobs-to-be-Done comes in.

Slack’s Ceci Stallsmith on marketing your product platform

Inside Intercom

Again, as I mentioned, this was my job back in 2011, 2012, 2013. They come in and consult and talk about how we can build this really well. We launched the Intercom App Store more than a year ago.

AI, Hype, And The Future Of Humanity | Rick Nucci, Guru | BoS USA 2018

Business of Software Conference

Working there and going through the growth of Boomi and then working at Dell I lived the pain that Guru now solves and so left and started Guru in 2013. I mentioned starting in 2013. and Boston Consulting Group recently did a study because something that people always talk about is like is any s**t actually happening in A.I., AI, Hype, And The Future Of Humanity // Rick Nucci, Guru.

6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success


Since the inaugural event, attendance has grown from 300 in 2013 to 5,500 in 2019. Our global network of software partners, agencies and consultants help businesses leverage our software to grow faster.