How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

He eventually released his first guide on SEO on his blog, was covered by Newsweek, and continued to grow his consulting business. Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point.

Process for Prioritising the Product Backlog

All About Product Management

I’ve spent the past year bringing a new product to market, as a consultant Head of Product for a start-up business unit that’s owned by a multi-national. I had the opportunity to pretty much start at the beginning: pulling together the vision, setting up a product council/steering group, talking to users about the initial concepts and shape the overall product direction. After launching V1 of the product I ran a number of prioritisation meetings with key business stakeholders.

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How SAP Services Is Transforming to Outcome-Based Service Offerings

TSIA

SAP Services offers consulting, education, custom development, and support services to customers worldwide.

Lessons Learned from Connected

Sachin Rekhi

One of the reasons Ada and I worked well together was that while we consulted each other on most decisions, we were masters of our own domains. As it’s been over a year since the acquisition of Connected by LinkedIn , I thought I’d take a moment to reflect on the most important lessons I learned as a founder of Connected.

How important is domain expertise?

Product Management and Strategic Marketing

Case in point: if you were to hire a consultant, you would likely consider someone who can leverage their experience in different industries to your benefit. Anyone who has come across job postings for product management roles has seen requirements such as these: Bachelor’s degree in Engineering, Computer Science, or equivalent. MBA or advanced degree preferred. 8+ years of successful product management.

Interview with Greg Nudelman: Celebrate Fragmentation, Search is Dead & When to Not Build Apps

UserTesting

As founder of UX design consultancy DesignCaffeine , Greg designs innovative mobile and tablet experiences. He has developed mobile solutions for Fortune 500 companies as well as non-profits and start ups. He has authored multiple books including Designing Search: UX … The post Interview with Greg Nudelman: Celebrate Fragmentation, Search is Dead & When to Not Build Apps appeared first on UserTesting Blog. Product

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Product Management Journey?—?Developer to Consultant to Product Manager

The Product Coalition

Developer to Consultant to Product Manager If you asked me 5 years ago, I didn’t even know what Product Management was. Between 2013–2015, I ventured to become a Product Consultant with a couple of Enterprise Digital Transformation Platforms ( Mega and Erwin ) where I worked with major banks, insurance, and government organizations in the Asia Pacific region. Product Management Journey?—?Developer

Top UX Agencies To Choose From In 2019

StudioTeam

Founded in 2013 to become a world-class digital product design agency, UX studio provides each client small teams of designers and researchers. The other big multinational design agency, Fjord makes up a part of the Accenture management consulting firm. As part of a management consultancy, Fjord takes pride in how they shape the strategy of their clients through design. Today, Method works closely together with its partner, GlobalLogic, an engineering consultancy.

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Junglee Games: We are $600mn in Annual Gross Gaming Revenue [Interview]

NextBigWhat

From 2013 to 2019, we’ve close to doubled in revenue and player count every year. In the year 2013, our Annual Gross Gaming Revenue was $10 million and today we are at $600 million and growing exponentially. NextBigWhat: Before Junglee, you were running a consulting services business (Monsoon). The consulting business allowed conceptualizing to delivering several hundred products over a decade.

6 Product Managers Who Became CEOs-and How!

The Product Coalition

Since 2013 it has been enabling smoother workplace communication, allowed for more natural conversation between co-workers, and contributed to the boom in remote work. While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true.

Introducing the Speakers for MTP Engage Manchester 2019

Mind the Product

Sophie Manton – Independent Consultant. Tom is now a partner at Public Digital, a consultancy which helps governments and large organisations around the world adapt to the internet era. From 2013, he led and supported digital transformation within other government departments and agencies such as DWP, HM Treasury and ONS.

Product Management in AsiaPac

Mind the Product

Zalora CTO Silvia Thom has been based in Singapore since 2013 and previously worked on consumer products in Europe and Japan. But it’s coming, he says, as the more global consultancies introduce the idea of discovery and continuous discovery to their clients in the region. Since #mtpcon Singapore 2019 Mind the Product has been on a mission to support the continuing growth of the AsiaPac tech community.

Build Team Resilience: Work “Anywhere” and “Anytime” (Part 3)

Johanna Rothman

I wrote Lessons Learned from Leading Workshops about Geographically Distributed Agile Teams with Shane Hastie back in 2013. The post Build Team Resilience: Work “Anywhere” and “Anytime” (Part 3) appeared first on Johanna Rothman, Management Consultant. When I started this series about team brittleness and resilience, I expected to discuss winter weather in the Boston area. Every year, we expect several large snowstorms.

Return of the Speakers // #BoS2018

Business of Software Conference

He gave a talk with Chris Spiek at BoS USA 2013 called ‘Uncovering The Jobs-To-Be-Done’, which remains one of our most watched talks of all time. Rich has been ‘the product guy’ at 6 startups, and now runs his own consulting business.

Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

I am now in the Product Team at Publicis Sapient and absolutely loving the Consultancy world. Working in Product/Consultancy, it can be quite challenging to keep with everything Digital/Product-related as the digital wave constantly evolves. Since 2013, together with my husband Adam Czajkowski, I have been working on an IT company- software house JCD.pl, specialized in designing and implementing web/mobile applications and services.

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You Need to Be Involved with SoftwareGR

Atomic Spin PM

How about an owner of a software consultancy who would like some exposure to potential new employees? Every year since 2013, SoftwareGR has organized GLSEC , a day-long conference focused on a specific topic of interest. Are you a software designer or developer looking to connect with others in West Michigan? Maybe you lead a department of software designers and developers and would like to expose them to new ideas? As human beings, we have a powerful need to belong.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Take sports nutrition, people spent £66 million on food and drink products in the UK in 2015 , up 27% from 2013. Making sales is one thing, making a hugely profitable business is another – plus, more promising and lucrative opportunities were presenting themselves in my freelance consultancy business. Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite….

Top Cross-Platform App Development Companies in 2020

The Product Coalition

hourly rates: $50–99 Employees: 50–249 Founded: 2013 Headquarters: Poland Haven’t yet heard about this team? The team has over 60 experienced UI/UX designers, developers, QA engineers, and mobile app strategy consultants onboard who are in full readiness to listen to your idea, research your business needs, and apply their expertise to make your dream come true. It is a Chicago-based mobile app development and consulting company.

10 Product Industry Influencers You Should Be Following

Gainsight

Dan Olsen is a well-known PM consultant and the author of the bestseller, “ The Lean Product Playbook ,” a practical guide to achieving product-market fit. On top of that, he founded a product management and lean startup consulting company, Olsen Solutions , which has helped companies like Facebook, Box, PayPal, Walmart, and Medallia. In 2013, Ryan Hoover founded Product Hunt , the go-to site for product discovery and one of the hottest sites in tech.

Best Resources for Data Folks

Iteratively Blog

One of the most popular newsletters among data folks, the newsletter started in 2013 and has churned out 361 issues to date. It’s a Coursera course that was created by the renowned audit & consulting firm, PwC. ? As folks who constantly deal with data, finding the right resources to refer in times of need is a challenge. Additionally, if you simply Google the phrase, ‘data analytics resources’, you will be overwhelmed. Yes, there are too many; more zeros than I can count.

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Amazon Product Managers Decide To Do Battle With UPS

The Accidental Product Manager

The motivation for Amazon to create its own package delivery system was generated when it started to miss deliveries during the gift-giving season in December of 2013. Blue Elephant Consulting –. Amazon product managers say “Bring It On” Image Credit: Julien.

How Going Part-Time Made me a Better Product Manager

Mind the Product

In 2013, before Shared Parental Leave was a thing in the UK, I decided that I wanted to change my work-life balance from full-time to a four-day working week with one day of childcare. I wrote notes on one side of each page, and kept track of my to-dos on the other, and I would religiously consult this list every morning.

How to Set a Budget for Your Custom Software Project

Atomic Spin PM

I reviewed the cost of all projects Atomic has developed since 2013 to further explore the real-world costs. To clean up the dataset, I removed design-only engagements, maintenance work, and projects that were strictly consulting. Software is never done—there are always more features and functions you could add. So how much should you budget for a custom software project? Some companies keep throwing money at the project without any budget at all.

Product Service Management as a Growth Lever in your SaaS

Userpilot

As for what product-led growth is, let’s consult OpenView —the team responsible for coining the term and ironing out its definition: “Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.”. For a prime example of how effective a PLG-based approach can be, consider the massive success Slack has achieved since its inception in 2013.

Productness: A mindset to design digital products and services

The Product Coalition

As a designer and consultant, I consistently hear one sentence from Startup founders: “We only got one shot.” Digital design & engineering Since atomic design went viral as a term in 2013, the idea transformed and reinvented itself into different forms. As digital media has evolved from simply-linked webpages to rich-applications, a new term seems to have emerged from a new understanding of craft, process, design and marketing: the digital product.

How Can Product Managers Help Lego Get Over The Brick Wall That They Are Facing?

The Accidental Product Manager

Back in 2013 the product mangers created online video games, videos, and a Lego themed TV series. Blue Elephant Consulting – Your Source For Real World Product Management Skills. Digital play has started to cause problems for Lego product managers Image Credit: WRme2. So what do small children want to play with? In the past the answer to this question was fairly easy: dolls, trucks, and of course Lego bricks. In fact, the Legos Company has seen its sales rise for the past 13 years.

How Can Product Managers Get Kids To Buy Groceries?

The Accidental Product Manager

from 2008 to 2013. Blue Elephant Consulting – Your Source For Real World Product Management Skills. How to get millennials to buy groceries Image Credit: Britt-knee. If you were the product manager for a grocery store, you wouldn’t think that you’d have to worry about getting young people to come into your store and buy things, would you? I mean, we all need the food products that grocery stores sell.

Finding the Truth Behind MVPs

Melissa Perri

Experimenting in Enterprises Many enterprises today are introduced to the Minimum Viable Product by consultancies who propose creating an entirely new product from scratch. A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. When I happened upon the book and Eric’s method, I thought, “YES! This is what I’ve been searching for. This makes so much sense.” Testing products before you build them?

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Bizops: when you’ll need it and why, eventually, you won’t

Inside Intercom

Anyone can hire (expensive) consultants to do that job. Finally, there’s the prospect of the company spawning a truly new business within a business (Google Apps for Business circa 2013, for example) that needs a Bizops function, which causes the wheel to come around for another go. Business Operations (Bizops for short) has inexorably become a thing at certain kinds of companies.

STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Patrick Campbell: Why a SaaS Pricing Consultancy Gives Away Free Software. Peter Coppinger: From Happy Consultant Developer to Unhappy Product CEO. Talks from BoS USA 2013. All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks. If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year.

Why Product Needs to Work with Customer Success to Achieve PLG

Userpilot

As for what product-led growth is, let’s consult OpenView —the team responsible for coining the term and ironing out its definition: “Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion.”. For a prime example of how effective a PLG-based approach can be, consider the massive success Slack has achieved since its inception in 2013.

Is Going Direct To Your Customer The Next Step For Product Managers?

The Accidental Product Manager

Firms are reporting that their online sales grew by 30% in 2013. Blue Elephant Consulting – Your Source For Real World Product Management Skills™. Perhaps its time to cut the middleman out of selling your products Image Credit: TruckPR. How does a customer get their hands on your product? If it is like most products, your product development definition called for a middleman to be involved.

Baremetrics’ Josh Pigford on launching – and pivoting – quickly

Inside Intercom

Josh: I had the idea in October 2013 and launched it mid-November. I was also doing some consulting stuff, too. Josh: At the time in 2013, you had some nasty terms like growth hacking and all sorts of sleazy things people did to get new customers. You have to remember that in 2013, Stripe itself as a company had just gotten out of their beta phase and were just starting to see some traction.

Why the Ride-Share market in Australia is proving hard for disruptors

The Product Coalition

And according to TechCrunch , there are now 279 start-ups that have achieved “Unicorn” status compared to only 39 in 2013. Careem is a six year old start-up founded by two ex-McKinsey consultants that now operates in over 120 cities compared to 20 cities by Uber across the same region.

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. I first contacted Bob in 2013, because we didn’t know what to say on our marketing site. Why does someone switch from one product to another? It’s rarely the first reason they’ll offer. You have to dig deeper to find out, and that’s where Jobs-to-be-Done comes in.

Intercom on Product: Understanding your customer is key to good product judgment

Inside Intercom

I have loads of different memories of this over the years, but prior to Intercom I was at Facebook, before that Google, before that a UX consultancy called Flow Interactive in London. What I mean by that is, obviously when I used to sit down with customers who would use our inbox or our messaging features, it was 2013 and Intercom looked a lot different.

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Kevin Indig on searching for meaning and the meaning of search

Inside Intercom

So after like kind of teaching myself a little bit of SEO at these 16 years, it took me a couple of years until basically after college to join a great consultancy that was focused on enterprise clients, where I really learned the craft hands on.

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AI, Hype, And The Future Of Humanity | Rick Nucci, Guru | BoS USA 2018

Business of Software Conference

Working there and going through the growth of Boomi and then working at Dell I lived the pain that Guru now solves and so left and started Guru in 2013. I mentioned starting in 2013. and Boston Consulting Group recently did a study because something that people always talk about is like is any s**t actually happening in A.I., AI, Hype, And The Future Of Humanity // Rick Nucci, Guru.

Slack’s Ceci Stallsmith on marketing your product platform

Inside Intercom

Again, as I mentioned, this was my job back in 2011, 2012, 2013. They come in and consult and talk about how we can build this really well. We launched the Intercom App Store more than a year ago. And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. One of the most successful platforms we and many others in the industry look up to for inspiration is Slack.

The Accidental Product Manager: From Cars To Games To Google

PMLesson's Ace the PM Interview

As an example, when I was interviewing with Amazon, I talked about my consulting experience and how coming from an industry where customer satisfaction is paramount to the survival of our business, I am already naturally bent towards thriving in an environment like Amazon, where customer obsession trumps everything else. When I interned at Ford in 2013 the automotive industry was on the rebound and in-car infotainment experiences were the next big thing.