Cultivating a Product Mindset: How “No” became “YES, if…” became “Yes, IF…”
The Product Coalition
NOVEMBER 23, 2021
For me, this great entrepreneurial adventure was an exposure to ‘yes if’ consulting as a more useful format than ‘no because’ … ‘Yes if’ was the language of an enabler, pointing to what needed to be done to make the possible plausible. Yes, if we can agree that not every message has to be groundbreaking. Walt liked this language.
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