The JTBD Conf
Business of Software Conference
MAY 5, 2022
Bob Moesta and Chris Spiek gave a live demo of the theory in 2013 Watch. This wont be the first time JTBD has featured at a BoS Conf; JTBD founder Prof. Clayton Christensen discussed it in 2011 Watch. Claire Suellentrop showed us how to perfect messaging with JTBD in 2018 Watch.
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