2013 Development Differentiation Product Marketing 
Mind the Product
SEPTEMBER 16, 2019
How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If It’s crucial to differentiate what really matters to users from what ultimately is trivial.
The Product Coalition
SEPTEMBER 2, 2019
It was launched in 2011 and went broke in 2013 because people didn’t buy the product. It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?
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BrainMates
SEPTEMBER 18, 2019
It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.
Userpilot
APRIL 1, 2022
What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.
BrainMates
OCTOBER 30, 2022
The Five Most Common Mistakes in Product Development. New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Even if this is an underestimate, that makes product failure an even bigger issue for organisations. “Isn’t
The Product Coalition
SEPTEMBER 4, 2023
Because not everyone finds a way out of the loop of reactive product development. And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. It was not only a selling point; it was a differentiator.
Sachin Rekhi
FEBRUARY 16, 2020
Slack - We Don't Sell Saddles Here, written by Stewart Butterfield in 2013. Vision: Product Walkthrough. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses.
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