Remove 2013 Remove Development Remove Market Research Remove Product Marketing
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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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SaaS Product Localization Strategy: The In-Depth Guide

Userpilot

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

What are the four SaaS product growth strategies- the Ansoff Matrix? SaaS product growth strategy #1 – Market penetration. SaaS product growth strategy #2 – Product development. SaaS product growth strategy #3 – Market development. Igor Ansoff in the late 1950s.

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Best Product Growth Platforms for SaaS

Userpilot

Here are a few ways we've seen SaaS companies do this: 1) Building notifications that upsell new features into their product. 2) Rewarding customers in-app for referring the product to their friends. 3) Building in-app product tours that demonstrate the value of the product. Why is product marketing the future?

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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

Because not everyone finds a way out of the loop of reactive product development. And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. Usually, potential users are studied through market research.

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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. New Relic is a developer platform, and their users engage with them primarily in product. Have you, Paige? Paige: I avoid them!

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What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. Even though Elium already had some traction and gained many flagship customers, they were still doing on-demand development for other companies to cover their costs. The product and engineering teams grew fast too.