More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. The second time round, I started with a market.

Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. There’s always a chance the product will fail.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

How product managers can boost innovation in companies large and small. Summary of some concepts discussed for product managers. [6:13] I articulated Customer Development methodology, which says: There are no facts inside your building, so you need to get outside. My student Eric Ries became the first adopter of Customer Development and recognized that in the 21st century, people were starting to adopt Agile Engineering, where you build products incrementally and iteratively.

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

Why does someone switch from one product to another? In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. Here are five quick takeaways: Customers don’t randomly switch products.

How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. He joined in 2013 (when there were only about 300 global employees) with the mandate to grow the company internationally. In a sales-led model, a salesperson needs to pitch the product.

The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. OKR’s are way to translate strategy into action by having teams think in context of results they want to achieve prior to developing a roadmap. product/features/strategy. What is Good Product Strategy?

A Year in Product – The Greatest Product Growth & Adoption Trends of 2020 & for 2021


Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary?

7 Years of Amazing Product Talks

Mind the Product

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen.

Top 75+ Resources for Product Managers

Sachin Rekhi

I'm often asked what's the best way for a new product manager to learn the fundamentals of the role or for an experienced product manager to continue to master their craft. Most folks are looking for a pointer to a book or a class they can take on product management, but I always reply with a collection of blog posts from practitioners sharing their best practices. I've organized this collection into several sections, starting with product management 101.

Vision 131

Why do 40% of product launches fail?


It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing. 976-979 (2013) [link].

The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Too often product managers perform the activities associated with each of these deliverables, but may not do so as rigorously as they could to maximize value.

Vision 131

Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech


As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Ariane Klajzyngier – Senior Product Manager at Publicis Sapient – a digital business transformation company. Women in Product. Becoming a product owner was never my intention.

B2B 81

6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. As a Product Manager, you have very little authority. While the buck stops with you when it comes to product decision making, the overall health of the company doesn’t rest on your shoulders. Saying that…many Product Managers have actually gone on to become great CEOs. So if you’re a little Product Manager with big dreams, look no further!

Pulse Everywhere: Themes And Takeaways From Day 1


We could have never imagined that when we started Pulse in 2013 with 300 attendees that it would grow to the size of our virtual conference today with over 21,000 registered attendees. The 6 key messages that you will hear weaved throughout Pulse Everywhere are the main questions we know to be top of mind for Customer Success and Product Leaders everywhere. Using your product to drive adoption. number below and maximize product-market fit for their book of business.

What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. Even though Elium already had some traction and gained many flagship customers, they were still doing on-demand development for other companies to cover their costs. In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. Over time, Talentsquare and Elium development teams worked very close together.

Everything You Need to Know about APM Programs

The Product Coalition

APM programs or Associate Product Manager programs are roles designed for graduates, to introduce them to the world of PM. Their main goal is to provide mentorship for young talent, and for some, it serves as a good alternative to non-existent Product Management bachelor’s degrees. The Benefits of Joining an APM Program World-class mentorship from real Product people Obviously the main benefit of an APM program is the quality of your ‘teachers.’

Finding the Truth Behind MVPs

Melissa Perri

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? I was tired of building products that no one used. My team and I spent months building products we thought would be successful, only to be disappointed. When I had the chance to try the MVP approach on a new product, I jumped on it. We don’t ship terrible products.”

B2C 120

10 Product Industry Influencers You Should Be Following


Shout out to the Product people of the world. If you’re building and managing products, it can often feel like life is a nonstop rollercoaster and every time one box is checked, another five are added. So we thought we’d pause and take a moment to recognize some influential people in the Product Management community. Learn more about this exciting event for product managers here. SC Moatti, Founder of Products That Count. Suzanne Abate, Product Coach.

Wootric’s Deepa Subramanian on measuring the voice of the customer

Inside Intercom

It’s time for product teams to go from being revenue-led or product-led to being customer-led. Salesforce did this not only for their product; their entire revenue model is built around being easy and convenient for the customer. I think companies are realizing that the days of revenue-led, product-led company-building is over, and especially as you digitally transform, customer centricity is going to be your competitive advantage. Product & Design

Slack’s Ceci Stallsmith on marketing your product platform

Inside Intercom

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. When it comes to platform strategy, Ceci’s experience is unparalleled, having worked at Box as part of their founding platform team before later joining Slack in 2015 to found the platform marketing team there. Marketing

STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Product Rules (+ When To Break Them). Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Bruce McCarthy: Product Culture Eats Execution Culture. Talks from BoS USA 2013.

Guru’s Rick Nucci on using automation to scale your customer experience

Inside Intercom

Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. I then stayed with Dell for three years, and left to start Guru in 2013. How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. So of our monthly active users, how many are using the product daily?

Books 55

Nostalgia – 7 Talks from #BoS2019 Speakers

Business of Software Conference

Read on below to find great talks about: Optimising for Product-Market Fit. Last time: At #BoS2018, the founder of Silicon Valley’s buzziest startup spoke about how he adopted and adapted Sean Ellis’ product-market fit survey at Superhuman. Rahul’s spoken and written on the subject at length since BoS 2018, but it was here that he first laid forward his process for optimizing for Product-Market Fit.

Intercom on Product: Understanding your customer is key to good product judgment

Inside Intercom

You may have noticed we’ve taken a break from Intercom on Product over the past few months – we didn’t feel it was an appropriate conversation to continue in the midst of the tragic events unfolding around the world. With this in mind, we’ve stuck to our regular Intercom on Product subject matter because we felt that we wouldn’t add anything to the discourse by discussing COVID-19 and we also wanted to give you a respite from the daily coverage.

B2B 57’s Steli Efti on balancing competition and collaboration in sales

Inside Intercom

We chat about this exciting development, and we also look at the evolution of hiring needs when moving from startup to scale-up, how to build a culture that’s both collaborative and competitive, and why price and speed are his North Star. From day one, when we launched Close in January 2013, we wanted to own It’s just interesting to see how the market is interpreting this.

6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success


In the last 12 months, we booked a ton of new customers and expansion deals, we’ve dramatically accelerated our product, grown our global employee base by 23% (now 668 Gainsters worldworldwide), our R&D team grew by 26% and is now a team 255 gainsters, and we hosted a sold-out conference for more than 5,000 people. All of that, on top of the fact that we’ve seen it firsthand in terms of market demand. But there was still a bigger problem in the market we didn’t solve for.