BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. After that, the startup is pushed to get outside the building and understand the necessity of real customer feedback management for product managers who try to improve the product. How about Google Wave?

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

BrainMates

OCTOBER 30, 2022

New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). 3 - No Clear Differentiation In Market.

Development 59

Development Transportation Research Software Product Research 59