How To Build Your Audience Well Before Launching Your Product
SEPTEMBER 2, 2013
Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve. It launched its now famous Signal vs. Noise blog in 2001 to share their ideas about design, business, and the web.