How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve. It launched its now famous Signal vs. Noise blog in 2001 to share their ideas about design, business, and the web.

Product Management needs to tackle objections before they are raised at steering group meetings.

All About Product Management

As a product manager I need to tackle objections before they arise at the product steering group meeting so that key decisions are made in a timely fashion. The smart product manager will have individually briefed the members of the product council prior to his/her presentation to learn of any issues and resolve them, so he's not caught by surprise." How the Product Management team can mitigate design by committee.

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Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing.

Building a challenger bank the Monzo way – Ole Mahrt (ProductTank London)

Mind the Product

In 2013, the Bank of England scaled back the rules and regulations involved in starting a bank. In this talk by Ole Mahrt , Product Manager at Monzo, discusses how this approach can enable a powerful, intelligent banking experience. One of my favourite Product Tank talk phrases so far.) Monzo not only created a product but also hundreds of thousands of product evangelists.

Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or There’s always a chance the product will fail. Position your product.

First to Market Story: Facebook Home alone?

Obo

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped. This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them.

6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success

Gainsight

In the last 12 months, we booked a ton of new customers and expansion deals, we’ve dramatically accelerated our product, grown our global employee base by 23% (now 668 Gainsters worldworldwide), our R&D team grew by 26% and is now a team 255 gainsters, and we hosted a sold-out conference for more than 5,000 people. The Customer Success Manager (CSM) role is one of the most promising jobs and has seen a 736% increase since 2015.