BrainMates
SEPTEMBER 18, 2019
It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.
The Accidental Product Manager
JANUARY 23, 2023
Burger product managers are battling for the same customers Image Credit: cyclonebill One of the biggest challenges that product managers face is when there is someone else offering a product that is very similar to ours. Product managers understand that this a great opportunity to attract new customers.
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The Product Coalition
FEBRUARY 5, 2021
This is a free sample story from my book The Making of Product Managers. Then she decided to acquire technical skills in web development to get closer to the product development process. After graduating in 2013, she moved to London, U.K. Within two years, Negar was promoted to Marketing Manager.
UX Studio: Product Management
JULY 12, 2021
UX studio is a digital product design agency based in the heart of Europe. Our agency was founded in 2013, and since then, we grew into a team of forty motivated designers and researchers who strive to make our digital world better and design products people love to use.
BrainMates
OCTOBER 30, 2022
New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). 5 - Ineffective Product Marketing.
The Basics of Product Management
JULY 21, 2020
In fact, even the video promotes this smart glass as an essential tool for effective team management. It was launched with a lot of fanfare in 2012 with commercial availability by mid-2013. The Apple Glass is probably the most anticipated product launch from Apple after the success of the Apple Watch. Google Glass.
UX Studio: Product Management
DECEMBER 7, 2022
UX studio is a UX design firm specializing in user experience research, founded by Dávid Pásztor in 2013. Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. This platform helps to ditch the struggle of spreadsheets for collecting data. 4 – Guidea.
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