Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.
Userpilot
APRIL 1, 2022
To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Product internationalization is a comprehensive process that builds a foundation for localization. Marketing strategy localization workflow. Set up a product localization team.
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Userpilot
JULY 6, 2021
What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.
Userpilot
OCTOBER 8, 2021
Here are a few ways we've seen SaaS companies do this: 1) Building notifications that upsell new features into their product. 2) Rewarding customers in-app for referring the product to their friends. 3) Building in-app product tours that demonstrate the value of the product. Why is product marketing the future?
The Product Coalition
SEPTEMBER 4, 2023
When Microsoft was building a new version of Windows back in 2013, the meteoric rise of smartphones was all the rage and getting all the attention. This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns.
Intercom, Inc.
MAY 22, 2019
And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. Meanwhile, I did a little bit of market research, and I found this problem wasn’t unique to New Relic or SaaS companies or really any size of business.
The Product Coalition
JUNE 9, 2020
In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. In March 2020, after 3.5
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