Remove 2013 Remove Market Research Remove Product Marketing Remove Vision
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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. Wootric’s vision.

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What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. The product and engineering teams grew fast too. It appeared that Talentsquare was their “last distraction”.