How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve. It launched its now famous Signal vs. Noise blog in 2001 to share their ideas about design, business, and the web.

Product Management needs to tackle objections before they are raised at steering group meetings.

All About Product Management

As a product manager I need to tackle objections before they arise at the product steering group meeting so that key decisions are made in a timely fashion. The smart product manager will have individually briefed the members of the product council prior to his/her presentation to learn of any issues and resolve them, so he's not caught by surprise." Product design is the responsibility of the product team (Visual Designer, UX Designer, Tech Lead and Product Manager).

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Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing.

First to Market Story: Facebook Home alone?

Obo

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into it, the product flopped. This is the second in a four-part series of posts on epic product fails and how better market validation might have prevented them. The post First to Market Story: Facebook Home alone?

Through Google Glass, darkly

Obo

1] But that’s the goal of Google X’s projects, including its 2013 flop, Google Glass. How did Google, a company known to be quantitative and data-driven, invest so much into a product that failed? They probably didn’t have an adequate product planning system in place. Their product process, described in that Fast Company write-up, was (1) Problem Identified, (2)nIdea Developed, (3) Solution Tested, (4) Prototype Built, (5) Product Introduced.

6 Brilliant Talks From BoS Conference USA Online Speakers

Business of Software Conference

Read on below to find great talks about: How to position your product to make it obviously awesome. How To Make Complex Products Obviously Awesome – April Dunford (Author, Obviously Awesome) at BoS USA 2019. In this talk from #BoS2019, April Dunford shows how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. This Year: Stop Selling Your Product, Start Selling Your Point Of View.

6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success

Gainsight

In the last 12 months, we booked a ton of new customers and expansion deals, we’ve dramatically accelerated our product, grown our global employee base by 23% (now 668 Gainsters worldworldwide), our R&D team grew by 26% and is now a team 255 gainsters, and we hosted a sold-out conference for more than 5,000 people. All of that, on top of the fact that we’ve seen it firsthand in terms of market demand. But there was still a bigger problem in the market we didn’t solve for.