2013 Messaging Positioning Product Marketing 
Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.
BrainMates
OCTOBER 30, 2022
On average, about 40% of the products launched by organisations fail to meet their intended objectives. Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). Isn’t product failure just the inevitable cost of product innovation?
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Userpilot
NOVEMBER 23, 2023
According to World Economic Forum data , the number of jobs requiring the use of AI has increased by 450% since 2013. Product management is also affected by the trend. 92% of the PMs who took part in the 2022 study on the impact of AI on product management believed that AI is going to have a significant impact on product management.
Sachin Rekhi
FEBRUARY 16, 2020
Slack - We Don't Sell Saddles Here, written by Stewart Butterfield in 2013. Vision: Product Walkthrough. While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses.
Userpilot
SEPTEMBER 20, 2022
Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. It also takes advantage of hashtags to amplify the message.
Mind the Product
MAY 25, 2018
The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. At that point, we still did manual payments and ID verification, but we prioritised validating the key product features first before worrying too much about scaling. The Yimby homepage, 2013.
Userpilot
JULY 6, 2021
What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.
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