The Innovation Ambition Matrix
Roman Pichler
MAY 12, 2025
4] See Clayton Christensen, 1997, The Innovators Dilemma, Harvard Business School Press, and Clayton Christensen and Michael Raynor, 2013, The Innovators Solution , 2nd ed., Harvard Business Review Press. [5] 5] Note that a disruptive technology like generative AI does not automatically achieve disruption.
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