2013 Naming Product Marketing Vision 
Mind the Product
MAY 25, 2018
Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes. In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes.
The Product Coalition
FEBRUARY 5, 2023
Photo: Daniel Medhurst | Credit: Courtesy of the artist His name is Jaime Meline. 6 masterpieces released on the Definitive Jux label In 2013, together with Killer Mike, EL-P established Run the Jewels (RTJ). This not only requires a strong vision, or what the more cynical would call childish naivety.
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Userpilot
FEBRUARY 17, 2021
February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.
Gainsight
APRIL 12, 2023
Over the years at Gainsight, we’ve had a few—our first Chief Financial Officer and our first Chief People Officer, to name two—that had a massive impact. But this process was also hard: We had to get alignment across Product, Marketing, Sales, CS and PS on what our end-to-end value (from 30K feet to 30 feet).
Intercom, Inc.
APRIL 22, 2019
Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. I then stayed with Dell for three years, and left to start Guru in 2013. How did you all get to product-market fit ? Kaitlyn : As you mentioned, this is your second startup journey.
Userpilot
SEPTEMBER 8, 2021
Product tours are a useful tool for SaaS companies in 3 main areas: New user onboarding. Most SaaS teams create product tours in order to show their new users around their product. Product marketers often find that a good product tour ensures that more new users activate. A/B test your product tour.
Melissa Perri
MAY 5, 2016
In fact, the MVP doesn’t have to be a product at all. All these products were searching for product-market fit. As I continued to use these methods as a Product Manager in enterprises and other more mature companies, I had to customize both my definition and the practice of building Minimum Viable Products.
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