How To Build Your Audience Well Before Launching Your Product

Sachin Rekhi

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve.

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing.

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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or There’s always a chance the product will fail. Position your product.

6 Brilliant Talks From BoS Conference USA Online Speakers

Business of Software Conference

Read on below to find great talks about: How to position your product to make it obviously awesome. How To Make Complex Products Obviously Awesome – April Dunford (Author, Obviously Awesome) at BoS USA 2019. In this talk from #BoS2019, April Dunford shows how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. This Year: Stop Selling Your Product, Start Selling Your Point Of View.