Product Management needs to tackle objections before they are raised at steering group meetings.

All About Product Management

As a product manager I need to tackle objections before they arise at the product steering group meeting so that key decisions are made in a timely fashion. The smart product manager will have individually briefed the members of the product council prior to his/her presentation to learn of any issues and resolve them, so he's not caught by surprise." Product design is the responsibility of the product team (Visual Designer, UX Designer, Tech Lead and Product Manager).

Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or There’s always a chance the product will fail. Position your product.