11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. The second time round, I started with a market.

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ProductCamp Global Coordination

Product Beautiful

Jon White is a board member at ProductCamp Seattle and the Product Management Consortium and has a broad range of experience in managing these same issues with ProductCamps. Events Misc (and Just for Fun) Product Management Product MarketingIf you are a ProductCamp leader, or are thinking about starting a ProductCamp in your area, this post is for you. There is a problem with how ProductCamps are organized and run today: they are very tribal.

14 years building BoS

Business of Software Conference

And we’ve never wanted to be the biggest conference in the world, I guess there was that sort of slight reacting to market demand. Possibly my favourite, possibly 2013 was really lovely in many, many respects.

Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

Why does someone switch from one product to another? In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. Here are five quick takeaways: Customers don’t randomly switch products.

The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. This sets up the product roadmap so that it can be used as a tool to help drive results and link back to the business objectives and strategic direction. product/features/strategy. What is Good Product Strategy?

Five Habits of Highly-Effective Product Teams

Mind the Product

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If If you build it, they will come” is not an effective philosophy in product development, but time and again I’ve seen and been on teams where we spend months building a product without ever talking to a customer to validate or refine our idea.

7 Years of Amazing Product Talks

Mind the Product

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen.

Taking the Leap: Why Product Managers Make Better Entrepreneurs

ProductPlan

I’ve spoken with so many product managers who have a dream of becoming an entrepreneur or launching their own product one day. After a decade of working with others to launch successful SaaS products, I took the plunge to launch a startup in 2013.

8 Things Whitney Houston Taught Me About Category Creation

Gainsight

I joined our two founders ( Jim Eberlin and Sreedhar Peddineni ) very early (around $100K ARR) before officially launching Gainsight in 2013. We launched in 2013 with the premise of “software for Customer Success Managers.” How Will I Know” When I Reach Product-Market Fit.

Taking the Leap: Why Product Managers Make Better Entrepreneurs

ProductPlan

I’ve spoken with so many product managers who have a dream of becoming an entrepreneur or launching their own product one day. After a decade of working with others to launch successful SaaS products, I took the plunge to launch a startup in 2013.

A Year in Product – The Greatest Product Growth & Adoption Trends of 2020 & for 2021

Userpilot

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary?

TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

How product managers can boost innovation in companies large and small. Summary of some concepts discussed for product managers. [6:13] After the crash, investors became risk adverse and were looking for product market fit.

Top 75+ Resources for Product Managers

Sachin Rekhi

I'm often asked what's the best way for a new product manager to learn the fundamentals of the role or for an experienced product manager to continue to master their craft. Most folks are looking for a pointer to a book or a class they can take on product management, but I always reply with a collection of blog posts from practitioners sharing their best practices. I've organized this collection into several sections, starting with product management 101.

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Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing. 976-979 (2013) [link].

The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. Slack - We Don't Sell Saddles Here, written by Stewart Butterfield in 2013. Vision: Product Walkthrough.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. As a Product Manager, you have very little authority. Saying that…many Product Managers have actually gone on to become great CEOs. CEOs Who Came From Product 1.

Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs.

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Everything You Need to Know about APM Programs

The Product Coalition

APM programs or Associate Product Manager programs are roles designed for graduates, to introduce them to the world of PM. Their main goal is to provide mentorship for young talent, and for some, it serves as a good alternative to non-existent Product Management bachelor’s degrees.

What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. The product and engineering teams grew fast too.

The Road to a $100M Company Doesn’t Start with Product

Brian Balfour

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. While Product Market Fit isn't the only thing that matters, it is important, so it makes sense that there are no shortage of blog posts explaining Product Market Fit , and how to get it. The product was extremely simple.

Pulse Everywhere: Themes And Takeaways From Day 1

Gainsight

We could have never imagined that when we started Pulse in 2013 with 300 attendees that it would grow to the size of our virtual conference today with over 21,000 registered attendees. Using your product to drive adoption.

ProductPlan vs. Roadmunk

ProductPlan

Roadmapping software has emerged as a core need for the modern product manager. While some software may try to cover the entire gamut of what a product manager might do on any given day, there are those tools that focus solely on roadmapping. Product Introduction.

ProductPlan vs. Roadmunk

ProductPlan

Roadmapping software has emerged as a core need for the modern product manager. While some software may try to cover the entire gamut of what a product manager might do on any given day, there are those tools that focus solely on roadmapping. Product Introduction.

Finding the Truth Behind MVPs

Melissa Perri

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? I was tired of building products that no one used. My team and I spent months building products we thought would be successful, only to be disappointed. When I had the chance to try the MVP approach on a new product, I jumped on it. We don’t ship terrible products.”

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The 6 Best SaaS Marketing Agencies in 2021

Userpilot

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. This is especially true if none of your founding team members have any deep marketing strategy expertise. But how do you go about selecting a marketing agency for your SaaS business?

Wootric’s Deepa Subramanian on measuring the voice of the customer

Inside Intercom

It’s time for product teams to go from being revenue-led or product-led to being customer-led. Salesforce did this not only for their product; their entire revenue model is built around being easy and convenient for the customer. I think companies are realizing that the days of revenue-led, product-led company-building is over, and especially as you digitally transform, customer centricity is going to be your competitive advantage. Product & Design

10 Product Industry Influencers You Should Be Following

Gainsight

Shout out to the Product people of the world. If you’re building and managing products, it can often feel like life is a nonstop rollercoaster and every time one box is checked, another five are added. So we thought we’d pause and take a moment to recognize some influential people in the Product Management community. Learn more about this exciting event for product managers here. SC Moatti, Founder of Products That Count. Suzanne Abate, Product Coach.

Eventbrite’s Brian Rothenberg on growing a marketplace

Inside Intercom

That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. I joined as a junior product manager and focused on their local marketplaces and e-commerce businesses. I was on a small web property that didn’t have a lot of funding and no marketing, and we had to figure out how to grow it, so that was a great experience. Upon joining that team, I led online marketing and user acquisition growth for about a year.

STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Product Rules (+ When To Break Them). Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Bruce McCarthy: Product Culture Eats Execution Culture. Talks from BoS USA 2013.

Guru’s Rick Nucci on using automation to scale your customer experience

Inside Intercom

Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. I then stayed with Dell for three years, and left to start Guru in 2013. How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. So of our monthly active users, how many are using the product daily?

Slack’s Ceci Stallsmith on marketing your product platform

Inside Intercom

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. When it comes to platform strategy, Ceci’s experience is unparalleled, having worked at Box as part of their founding platform team before later joining Slack in 2015 to found the platform marketing team there. Marketing

Nostalgia – 7 Talks from #BoS2019 Speakers

Business of Software Conference

Read on below to find great talks about: Optimising for Product-Market Fit. Last time: At #BoS2018, the founder of Silicon Valley’s buzziest startup spoke about how he adopted and adapted Sean Ellis’ product-market fit survey at Superhuman. Rahul’s spoken and written on the subject at length since BoS 2018, but it was here that he first laid forward his process for optimizing for Product-Market Fit.

Intercom on Product: Understanding your customer is key to good product judgment

Inside Intercom

You may have noticed we’ve taken a break from Intercom on Product over the past few months – we didn’t feel it was an appropriate conversation to continue in the midst of the tragic events unfolding around the world. I’m joined as ever by our SVP of product, Mr Paul Adams.

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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or Launch your product.

Close.com’s Steli Efti on balancing competition and collaboration in sales

Inside Intercom

From day one, when we launched Close in January 2013, we wanted to own Close.com. We have competitors that even try to launch smaller software products that we’re using on it, just to mess around with us in the organic rankings and use SEO to take away some of our thunder. It’s just interesting to see how the market is interpreting this. Teaching them your technology, your product, the process, the customer: all that is easy.

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Then, the differences in skillsets for both individual practitioners versus the org – and versus existing functions like Product and Marketing. Content marketing.

Single Grain’s Eric Siu on using content to grow your business

Inside Intercom

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. This was in 2013, and my job was to figure out how to redirect or pivot the company, because it was going through some tough times. Do you find yourself having to turn away people that don’t have product/market fit yet?