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16 Experimentation Influencers You Should Follow

AB Tasty

From CEOs and Founders to CRO Managers and more, these experts share the lessons they’ve learned throughout their careers in experimentation at top tech companies and insights on where the optimization industry is heading. This slow ramp-up helps teams catch critical issues early and protect user experience.

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The Grand Finale! What To Do With A Product In Decline? (Product Lifecycle Part 5)

BrainMates

It takes a long time for a loyal customer base to move on; however, it will be short if there is very rapid customer attrition (e.g., This stage requires careful planning and strategy — particularly for those leading Product Management in Australia where market shifts, regulation and customer loyalty patterns can differ significantly.

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Unlocking Growth Through UX Research

UX Planet

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.

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Seven Things you can Learn From WeChat Product Development

Mind the Product

It has 889 million monthly active users, according to parent company Tencent. Its users spend an average of over 50+ minutes inside the app – about the same as the amount of time a user spends on Facebook, Messenger and Instagram. Users can just start receiving money, and then pay for things with these amounts.

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How aligning product and marketing teams improves customer experience

Mind the Product

It’s a common-sense approach, but customer attitudes are shifting significantly, which means there’s a growing need for both teams to get each other’s backs in order to effectively deliver a seamless customer experience. It’s becoming a less and less reliable model for how customers actually engage with brands and businesses.

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Tips for Rewriting a Digital Product

Roman Pichler

Consequently, rewriting efforts are often focused on replacing like-for-like: The users get the same product dressed up in new technologies. While this approach works, I wastes the opportunity to innovate and create more value for the users and business. Take Microsoft Office as an example. Start with Product Discovery.

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10 Scaling Tips for Product People

Roman Pichler

One company I worked with, for example, assigned developers who had worked on enterprise systems using an ancient programming language to develop a brand-new, embedded product with the latest technologies. No wonder that the individuals struggled and the product suffered. 2 Don’t Scale Prematurely. 3 Build an MVP. 5 Grow Organically.