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How productmanagers can make OKRs drive real results Watch on YouTube TLDR In my recent conversation with Ben Lamorte, the world’s most experienced OKR coach and founder of OKRs.com, we explored how productmanagers and leaders can transform their approach to Objectives and Key Results (OKRs).
He previously spent over eight years at Booking.com, where he held roles as a productmanager, data scientist, and ultimately Director of Experimentation. Before joining Pattern, she led retail marketing as Senior Director at Quantum Metric. Elissa emphasizes the importance of starting small to build trust with new customers.
For ProductManagement teams in Australia, this stage requires careful, respectful planning — not panic. This is the final part of our five-part series exploring the product lifecycle, where we delve into the product decline stage. Once a product has entered decline, it is generally too late to move back to growth.
On the other side, we have a party that advocates for a long-term, holistic, and systemic approachprioritizing user research, consistency, interconnectedness, and a broader product vision. Work closely with productmanagers, sales engineers, and other stakeholders to establish a shared user experience vision.
Chinese users have been able to book a taxi with ride-sharing and taxi-hailing service Didi since January 2014. WeChat took this tradition digital in 2014, with the release of its Red Packet delivery as an extension of its mobile payment. It is just like UberEats (started August 2014) inside WeChat.
I believe the same synthesis of skill sets is occurring between marketers and productmanagers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. But first we must ask ourselves: why?
I've been reflecting on the last decade in ProductManagement. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need ProductManagers, I can run my company myself,I have the strategy."
Do not take on additional responsibilities like improving the development process, leading the dev team, making UX design decisions, or creating a marketing strategy. That’s the responsibility of the Scrum Master, development team, and marketing stakeholder respectively, not yours. Prioritise.
As Intercom grows, we’re moving into new markets and serving new customers. For productmanagers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. We’re hiring productmanagers – check out our open roles.
Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. Start at the Top. About Terri Boshoff.
Priorities for ProductManagement Leaders. There’s something I hear a lot when talking with productmanagement leaders about challenges – some variation of, “We can’t be the only ones having these issues… are we?” Recap in Tweets: ProductManagement Festival 2014.
If you manage AI products, the answer is probably “many”. AI productmanagement is a unique beast that can be quite challenging, but there are ways to make it easier. Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy productmanagers.
With more people entering the Product landscape than ever, now is a good time to help the newbies understand where ProductManagement came from, and how far the industry has come. When Hewlett-Packard ran with his ideas, it introduced an organizational structure where each product group functioned as a separate organization.
It’s time to perk up the productmanagement industry by redoing Blackalicious’ most popular song, “Alphabet Aerobics”. The track gained renewed attention in 2014, when Daniel Radcliffe, performed the entire song flawlessly on the Tonight Show with Jimmy Fallon. Outro: Female Voice] (Good… can you say it faster?)
A lot of information and knowledge comes your way when you’re a new ProductManager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.
Top Challenges for ProductManagement. At SiriusDecisions, we’ve recently been conducting research into the top priorities of productmanagement leaders. We’ll be sharing more results from the survey in the “Priorities for ProductManagement Leaders for 2015″ webcast.
The WhatsApp productmanagers may have come up with a way to make money Image Credit: Marina Stroganova. So just imaging this scenario: you are the productmanager for a wildly successful mobile application. As a productmanager, how would you go about transforming your free-to-use service into a money making machine?
Lessons for productmanagers from PDMA’s Outstanding Corporate Innovators Award Every year the ProductManagement and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). We conducted two more retrospective analyses covering 2004-2013 and 2014-2021.
Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led productmanagement for Twitter’s Content and Discovery teams after selling his startup, Cover, to Twitter in 2014.
Being a productmanager in a growth industry is one of the best jobs that any of us can have. This is exactly how life must be for productmanagers who are involved in the fracking industry. A productmanagement job in this industry has been one to have for a long time. The Problem With Sand.
For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best productmanagement conferences in the world. Mastering the Problem Space for Product/Market Fit by Dan Olsen. 20 Years of ProductManagement in 25 Minutes by Dave Wascha.
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Where does sales fit in at a company driven by product strategy?
However, the productmanagers at Amazon have come to a realization that they need to find a way to save money. That kind of increase in sales would look good on anyone’s productmanager resume. In the box industry, the average profit margin increased from 5% of revenue back in 2014 by 5.8%
Common Mistakes in Implementing a New ProductManagement Framework. Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b productmanagement leaders. This is certainly not a new trend.
Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in productmanagement training with 20 campuses worldwide and a live online campus.
The productmanagers at Amazon have a bit of a problem on their hands right now. However, Alexa exists in a very competitive market. Google and Apple both have competing products. Google and Apple both have competing products. Amazon’s share of the smart-speaker market fell to 40% after having been at 59%.
Change is happening and watch productmanagers need to learn to deal with it Image Credit: Barron Fujimoto. What can watch productmanagers do to change things? The Problems Facing Watch ProductManagers. The challenge that watch productmanagers are facing is that we now live in a different world.
Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , ProductManager at tails.com. This tends to happen because business leaders think in terms of their own priorities, like growing revenue or market share. The problem?
This led to a bloated, over-complicated code base and a product that was difficult to adapt and expensive to maintain. Rather than scaling prematurely, stay as small as you possibly can until you are getting close to reaching product-market fit. How minimal your product can be depends on its market. 3 Build an MVP.
Launched in 2014, Wriggle provides a masterclass in building on what works, and ruthlessly cutting excess product that doesn’t deliver growth. Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London. Find Wriggle’s flash sales in a news feed or on a map.
There’s no better conference to attend if you’re working in productmanagement, digital, or marketing in or near Manchester. It operates more than 160 websites that sell premium products across 140 markets. Additionally, she is a ProductManagement Trainer for Mind the Product.
My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. This helped me better understand which strategy and roadmap-related challenges productmanagers commonly experience and which advice is helpful for them.
On this Friday, June 6, 2014, I will be presenting at a virtual conference called PIPELINE 2014. PIPELINE is put on by Planview , and will include presentations about a wide variety of topics of interest to ProductManagement and Marketing professionals, including innovation, ideation, prioritization, and how to change your culture.
There’s no one certain way to design a landing page, it just looks like great design, preferably with a good product to back it up. To bring us up to early 2014, you might be familiar with Product Hunt. When 2014 arrived, we had engineers, business people, videos, our chat room, etc.
Some of you may know that I've taken on a role as Vice President and Chief Evangelist for the Boston ProductManagement Association. The BPMA is the second-largest professional association for productmanagers and productmarketers, after the SVPMA, and I am honored to be involved.
Productmanagers attempt to get customers to shop for toys all year long. Productmanagers for stores that sell toys have an interesting problem on their hands. However, once Christmas has come and gone, just exactly how are the productmanagers supposed to get people to come into their stores?
It includes functionality allowing a product to work in the market and generate income. This increases the audience’s interest in the product. Let’s consider the benefits of MVP development : MVPs Allow Businesses to Test Ideas In Markets In 2014, Hailo mobile app for calling a taxi failed.
The short video app creation market is getting increasingly crowded with new entrants every day. But, which app has the best product roadmap ? But, it has increasingly started focussing on the short video creation market, not just lifestyle videos. This app has also been around since 2014. TikTok alternatives are booming.
Paytm is one such firm and their productmanagers have done an excellent job of conquering the Indian payment market. All of this would look good on a productmanager resume. What this means for the Paytm productmanagers is that they are going to be facing a number of big challenges as they go forward.
That’s why product leaders like Stefan Röse of the insights automation startup Quantilope focus on providing researchers with high-quality data as quickly as possible. Stefan Röse Stefan is the Senior Director, Strategic Accounts EMEA at Quantilope, a German-founded company established in 2014. I’m intrigued by what that exactly is.”
Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in productmanagement, productmarketing, product design, and brand.
2019 was a great year to be in productmanagement. LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019 , with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10. Industry, The Product Conference, Cleveland, OH. Mind the Product.
Over at General Motors, their productmanagers have been hard at work trying to come up with ways to change their product development definition and get more people to select Cadillacs when it comes time to buy or lease their next car. If this works, it’s going to look good on somebody’s productmanager resume.
What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.
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