This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
He previously held senior roles at Boohoo Group, Journey Further, Sky, and Visa, where he led teams across experimentation, analytics, and digital product. Jonny believes that smaller companies and startups—especially in their early, exploratory stages—stand to benefit the most from experimentation.
The Evolution of the AARRR Framework The AARRR framework was initially conceived as a methodology for startups to organize and prioritize their growthefforts. Over time, it has evolved from a simple set of metrics into a comprehensive system for understanding user behavior at each stage of the product journey PostHog,2023.
Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter’s Content and Discovery teams after selling his startup, Cover, to Twitter in 2014.
If you’re someone who leads product management for a product line, business unit or organization, please fill out our short 4-question survey. Recap in Tweets: Product Management Festival 2014. I was thrilled to be in Zurich last week for the second annual Product Management Festival. Room is packed!
The one thing startup accelerators don’t ensure is success of your startup. DropBox, AirBnB and Quora – all these companies went through a startup accelerator program. But applying for an accelerator program is a major decision for any startup; and there are some distinct pros and cons. 100-120K of funding.
Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.
Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Why startups are hard – the math of venture capital tells the story. Is your startup idea already taken?
But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team.
Let’s consider the benefits of MVP development : MVPs Allow Businesses to Test Ideas In Markets In 2014, Hailo mobile app for calling a taxi failed. The platform that worked well in London could not survive in the competitive New York market.
Innovatemap, a digital product agency and three-time Inc 5000 award winner, announced today the addition of five new hires, a new client delivery service, and a new location for service delivery. The agency serves high-growth SaaS startups and scaleups through excellence in product management, productmarketing, product design, and brand.
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.
After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. This forced us to think and act more like a startup, with JustGiving’s CEO in the role of angel investor – and we knew funding would be cut if we didn’t produce results. The Yimby homepage, 2013.
Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus.
Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017). Caitlin Kalinowski, Head of Product Design Engineering, Oculus. He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017).
Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017). Dave is the Chief Product Officer at PhotoBox, Europe’s leading personalised product printing company. Josh also works closely with our investments in Nextdoor and Whosay. Janice Fraser, SVP, Bionic.
When I joined HubSpot in January 2014 the mission was clear. This post is an overview of the first two years (2014 - 2016) of the product where I was involved. The difference between these two are not the common mantras of build a great product, productmarket fit is the only thing that matters, or growth hacking.
Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. Why startups are hard – the math of venture capital tells the story. Is your startup idea already taken?
Rick : Guru was born out of a pain I personally lived at my last startup, Boomi, which I started back in 2000. Kaitlyn : As you mentioned, this is your second startup journey. How did you all get to product-market fit ? “When you’re in pre-product-market fit, you can feel like you’re in a desert.
The city has a concentration of DTC and B2C startups and scale-ups with product needs. The advantage a founder has when working with us is that they get a team of product experts who have experience with hundreds of startups and scaleups. It’s experience that individual product hires won’t typically have.
Mistake #2: On the other hand … not betting on the team that got me there “Everything will be fine once we get a new head of [X]” – every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. To run a startup, you have to make bets. Teammates and clients will leave.
Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. What did Shopify do to make it work?
We covered the best blogs on SaaS growth, productmarketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.
Industry is organized by The Product Collective , an organization founded in 2014 to bring product managers together and build communities, especially outside of Silicon Valley. This conference is a great way for PMs to network and explore new market trends. If you are based in Europe, don’t worry about missing out.
Dan Olsen is a well-known PM consultant and the author of the bestseller, “ The Lean Product Playbook ,” a practical guide to achieving product-market fit. When he was a PM at Google, he led product initiatives for popular Google products that we all know and love.
Pricing, packaging and anchoring As many productmarketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy. A few things done well.
Michael Sippey, VP Product at Medium. Michael leads product and design at Medium, which he joined when it acquired his startup Talkshow Industries. He has a storied career across enterprise and consumer products, and has been a product manager since the pre-internet era in the early 90s. See you in July!
In part one , I shared the largest-ever data set of startup pivots. As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit].
With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.
There are essentially three ways for a product manager to work, and I argue only one of them leads to success: They can escalate every issue and decision up to the CEO. Martina has gone on to have a remarkable career, in both product management and productmarketing. The title is not important; the work they do is.
I spent about six years there – mostly running YouTube products. Then I left Google in 2014 to start Coda. How has that transition been for you, going from the giant company that is Google back to the early-stage startup that is Coda? Then I moved back to the Bay Area and joined Google. Matt: Incredibly impressive.
Currently, he’s co-founder and CEO of Drift, a startup that’s making it easier for businesses to talk to their customers. Previously, he was at HubSpot as Chief Product Officer after they acquired his company Performable. ML : So Drift aside which of your four startup are you most proud of. ML : Fantastic.
And there were lots of conferences for startups and lots of conferences for people that were raising funds and IPO going and all sorts of crazy old things. So you’ve come in and you’ve been running annual conferences since 2007, and then bi annual conferences since 2014, when you launched the EU as well as the US conference.
Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Nilan Peiris: Building A High-Growth Startup Sustainably. Eric Ries: The Startup Way.
We’d met a couple of years earlier, in 2007, when Google bought their startup. The three of us started talking about an idea for a new product: video conferencing software that could run in a web browser. If I asked a team what differentiated their product from the competition, I got a 60-minute debate.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content