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Rebranding – Bridging the Gap

freshtrax

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking.

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Emoji as Global Design

freshtrax

However, around 2015, two Chinese-American women upset that there were only Japanese foods and not even Chinese dumplings started working to internationalize the emoji. Three people deciding to adopt an emoji (in 2015). Represents a specific brand logo, religious symbol, or celebrity. Role in bridging communication gaps.

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Slack’s Lane Collins on their ‘radical convenience’ approach to customer experience

Intercom, Inc.

Lane has such an interesting story: she joined Slack as the 50th employee back in 2015, when the support team was just eight people. Content strategy is part of your brand. It’s part of the brand, right? And I was excited to sit down behind the mic with Lane Collins. It’s part of the customer experience.

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Top 10 Japanese Startups

freshtrax

Originally, Kudan was developing augmented reality (AR) applications using Vuforia, an augmented reality software development kit (SDK) (acquired by PTC in 2015); however, it started developing its own AR SDK in 2013. Are you struggling with entering into the Japanese market? PKSHA Technology Inc. SanBio Ltd. TKP Corporation.

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5 Facts You Should Know Before You Tap Into Influencer Marketing in Japan

freshtrax

Influencer marketing is pretty big in Japan but the rules are quite different from the ones in the U.S. I would like to share 5 unique facts about influencer marketing in Japan based on my hands-on experience working with influencers and bloggers on behalf of global brands in the past few years. or English-speaking countries.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. This translates into higher customer satisfaction and brand loyalty. Start designing your strategy by clarifying the business goals.

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Best App Designing Companies to Work With in 2021

UX Studio: Product Management

As a digital product agency, it strives to help clients with branding, positioning, web and app development, copywriting, and information architecture. . The company started its journey in 2015 as a solely mobile app development firm. Techugo is an app designing company that kick-started its journey in 2015 with just three enthusiasts.