Antwak Blog

APRIL 6, 2021

Customer advocacy is the type of marketing where you ask your present customers to discuss or talk about your brand and its products which they used. In a survey done in 2015 by Nielsen, found that 83% of consumers trust recommendations by family or friends more than any other source. Read our other blog on Digital Marketing here.

User Testing 52

User Testing Marketing Research Software Software Review 52

Good Product Manager

NOVEMBER 12, 2014

My blog post on the Top Challenges for Product Management in 2015 shares some of the high-level findings from our research, specifically around the top priority areas for product management leaders as well as the specific skills they are looking to develop in their teams in 2015. — Jeff Lash (@jefflash) October 28, 2014.

Product Research 92

Product Research Product Management Product Manager Management 92

Sachin Rekhi

JANUARY 3, 2016

2015 was the year I returned to writing. I wanted to share the 10 most popular posts I published in 2015. I wanted to share the 10 most popular posts I published in 2015. Product Management The Hunt for Product/Market Fit. A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses.

Product Management 60

Product Management Product Manager User Testing Document 60

Mind the Product

FEBRUARY 27, 2018

Product/Market fit Cannot be Planned. Chaos Report 2015. In the end it is almost always about finding product/market fit. Instead, many small tests have to be carried out in order to find your way towards product/market fit. Usually it is not enough to test as many assumptions as possible to find product/market fit.

User Testing 103

User Testing Product Research Product Marketing Testing 103

TSIA

JUNE 9, 2015

In Q1 of 2015, the market gave off very mixed signals about the state of the global tech economy. The short story is that tech company revenues are down, and as a whole, our industry is shrinking. But there are some bright spots.

Data Visualization 40

Data Visualization Technology Marketing 40

Mind the Product

APRIL 6, 2018

We threw terms like product/market fit around, without ever really giving a thought to what they meant. I created something nice but no one was willing to pay for it – there was no market. The second time round, I started with a market. I found that it had seen steady interest over the past five years in the UK, my home market.

User Testing 114

User Testing Product Marketing Research Software Marketing 114

Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. If you want to capitalize on the current mobile trend within the consumer market, you need to focus your efforts on generating inbound leads with the following four rules.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

The Product Coalition

MARCH 4, 2024

In 2015, WhatsApp’s introduction of voice and video calling further revolutionized mobile communication. link] Let's talk business Strategic Changes WhatsApp’s journey has been marked by strategic changes aimed at enhancing its value proposition and market position. WhatsApp contributed approximately 0.9%

Analytic Tools 116

Analytic Tools Data Visualization Customer Experience User Testing 116

ProductBoard

AUGUST 23, 2021

Since 2015, User Interviews has helped researchers talk to their users, gather feedback, and make better product decisions. But how does a software company built around deep user research launch a new feature before it’s quite ready—especially one with a unique pricing model in a competitive market?

User Testing 98

User Testing Document Customer Feedback Research Software 98

UserTesting

DECEMBER 15, 2015

In celebration of everything we’ve learned together, we’d like to share our top content from 2015. If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog.

Article 37

Article Blog Product Research Marketing 37

DISQO

JANUARY 22, 2015

I also collaborate with marketing and provide content…”. “I I lead the product strategy through to development and deployment, working with leaders in business from sales, marketing, operations, and development…”. “I The post What are the major product management trends of 2015? appeared first on Feedback Loop.

Product Research 40

Product Research User Testing Customer Feedback Product Management 40

DISQO

JANUARY 22, 2015

I also collaborate with marketing and provide content…”. “I I lead the product strategy through to development and deployment, working with leaders in business from sales, marketing, operations, and development…”. “I The post What are the major product management trends of 2015? appeared first on Feedback Loop.

Product Research 40

Product Research User Testing Customer Feedback Product Management 40

DISQO

JANUARY 22, 2015

I also collaborate with marketing and provide content…”. “I I lead the product strategy through to development and deployment, working with leaders in business from sales, marketing, operations, and development…”. “I The post What are the major product management trends of 2015? appeared first on Alpha.

User Testing 40

User Testing Customer Feedback Product Management Product Manager 40

Intercom, Inc.

JULY 15, 2021

Marketing teams are under constant pressure to find creative ways to generate more leads for sales teams. Over the past few years, marketers have learned one of the most effective methods for lead generation is engaging with prospective customers while intent is high, like when they’re browsing the website or perusing the pricing page.

Outbound 232

Outbound Customer Experience Data Visualization Messaging 232

The Product Coalition

FEBRUARY 27, 2021

Finding the right UI/UX design company in the over-saturated market might be a challenge. In this article, I’m sharing the list of Polish market leaders to help you find the best design partner more easily. Product design is one of the main differentiators in the digital competition.

Research Software 89

Research Software Analytic Tools UX User Testing 89

The Accidental Product Manager

OCTOBER 1, 2018

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. Their share of the video rental / sales market has started to slip because of changing customer needs and new competitors.

Marketing 72

Marketing Product Management Product Manager Entertainment 72

freshtrax

SEPTEMBER 16, 2021

However, around 2015, two Chinese-American women upset that there were only Japanese foods and not even Chinese dumplings started working to internationalize the emoji. Three people deciding to adopt an emoji (in 2015). Surprisingly, the emoji “ ” was chosen as the Oxford Dictionary’s Word of the year in 2015.

Research Software 92

Research Software Data Visualization Government Systems Review 92

Intercom, Inc.

AUGUST 22, 2018

I designed my first chatbot in 2015. It’s not the next big thing that I was dreaming of in 2015. Macintosh was the first computer to introduce the GUI desktop metaphor to the mass market. It’s definitely not how I thought the chatbot revolution would happen in 2015. In the past, chatbots were the future.

Analytic Tools 151

Analytic Tools Data Visualization Banking Customer Experience 151

Gainsight

APRIL 26, 2023

According to our recent SaaS Market Report , 85% of SaaS leaders are maintaining or increasing CS budget as a result of the downturn. The addition of inSided to Gainsight’s existing portfolio of products created a market-leading Digital Customer Success solution. Taylor Swift and Vanilla Ice At Pulse 2015, Taylor Swift stole the show!

Reporting Tools 52

Reporting Tools Customer Experience Education Customer Feedback 52

Userpilot

MARCH 12, 2024

UEBA is a newer, more comprehensive rendition of UBA introduced by Gartner in their 2015 marketing guide. In 2015, Gartner published a marketing guide that included user and entity behavior analytics or UEBA. Hotjar Since its founding in 2014, Hotjar has quickly become the most recognized heatmap tool on the market.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Mixpanel

JANUARY 12, 2023

Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. I often use the Wayback machine to understand how similar products disrupted a market.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Mind the Product

SEPTEMBER 18, 2018

In 2015 we took that conference to San Francisco, and in 2019 we’re bringing it to Singapore. Singapore is an historic crossroads and today continues to bridge east and west, north and south, by connecting all of those countries and by sitting at the epicentre of a regional powerhouse market in it’s own right.

Technology 145

Technology Startups Product Management Product Manager 145

Melissa Perri

JUNE 15, 2015

Creating Effective MVPs Full Day workshop is coming to NYC on July 16, 2015! Full Day Workshop on July 16, 2015 in Manhattan (9:30am - 5:00pm). How product development teams, marketing, and the business can work together in this process. Only 20 tickets available! Buy Tickets Now. How to align product experiments with your KPIs.

Workshop 120

Workshop Customer Experience Feedback Software User Testing 120

The Product Coalition

AUGUST 30, 2021

Ever-changing guest interests lead to demands for the flavor market. Flavor industry: Market overview The global flavor market has experienced dramatic growth in the food & beverage sector in the past few years. Thus, this aids the development of the food flavor market.

Reporting Tools 138

Reporting Tools Software Review Systems Review Technical Review 138

UserTesting

DECEMBER 15, 2015

In celebration of everything we’ve learned together, we’d like to share our top content from 2015. If you haven’t had a … The post The 15 Most-Loved UserTesting Articles from 2015 appeared first on UserTesting Blog.

Article 20

Article Blog Product Research Marketing 20

freshtrax

JUNE 11, 2019

159 billion USD) in 2015. Japan’s market share has drastically decreased as a search engine service from roughly 50% to 30% and as an auction service due to the rise of new services like Mercari. Top 10 Japanese tech companies by sales (2015-2016). Top 10 Japanese tech companies by profit (2015-2016). Revenue in Yen.

Technical Review 93

Technical Review Reporting Tools Research Software Data Visualization 93

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. 2015 – Launch as JustGiving Crowdfunding.

User Testing 118

User Testing Weak Development Team Onboarding KPIs Customer Experience 118

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty. billion by 2023, up from US$532.43

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Intercom, Inc.

MAY 5, 2020

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Building a developer economy around Intercom. Beyond the hype: Practical advice on building a platform.

Feedback Software 171

Feedback Software Data Visualization Customer Experience User Testing 171

Good Product Manager

JANUARY 11, 2016

We had a good discussion that touched on some trending topics like how product managers can work effectively in agile, product management and product marketing, and the relationship between product management and user experience. What is Marketing to Do When Product Management Goes Agile? — Jeff Lash (@jefflash) December 9, 2015.

Product Management 94

Product Management Product Manager Management Management 94

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

The Product Guy

DECEMBER 15, 2019

Initially joining Vydia in 2016, Gaudio played a pivotal role in building and leading the company’s marketing division, which helped earn Vydia recognition for its innovative product, fast-growing business, and attractive culture. and Automata Robotics over the last decade.

Technical Advisors 148

Technical Advisors Analytic Tools Product Management Product Manager 148

Intercom, Inc.

AUGUST 27, 2020

From the new services that legacy businesses are bringing to market to the metrics being used to fight churn, everything must be designed around the customer. As Carl puts it: “There are a couple of ways in subscription products and in your go-to-market where you need to get things just right. With a Ph.D.

Data Visualization 211

Data Visualization Reporting Tools Research Software Customer Feedback 211

bpma ProductHub

APRIL 17, 2017

A Guide to Writing Strategic Objectives, Tom Wright, February 21, 2015. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. 10 Reasons Why Strategic Plans Fail, Aileron, November 30, 2011. The Basics of OKR, Henrik-Jan Van der Pol, June 12, 2014. What is Good Product Strategy?

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Good Product Manager

JULY 27, 2015

In addition to explaining the different types of applications relevant to product managers that are in the market, we’ll talk about the potential business impact and the types of organizations that should consider each type of tool. August 13: The Economics of Sales/Marketing/Product Alignment. link] #prodmgmt. We're hiring!

Workshop 79

Workshop Research Software Feedback Software Technical Review 79

Good Product Manager

MARCH 19, 2015

One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. Minneapolis, April 15, 2015: Sorting Out Product Management and User Experience. ProductCamp St Louis: Saturday, March 28, 2015.

Customer Experience 68

Customer Experience User Testing UX B2C 68

The Product Coalition

JULY 10, 2020

Wojicki, now known for being the CEO of YouTube, actually started her career as Google’s first Marketing Manager, where she launched the now beloved Google Doodle. As CEO of YouTube, she has been described as ‘the most powerful woman on the internet’, and in 2015 she was recognized as one of Time’s 100 most influential people.

Product Management 109

Product Management Product Manager Management Management 109