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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Usability testing: the complete guide

UX Planet

Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. While they technically mean the same thing, I prefer usability testing because it places the emphasis on testing the usability of the product or system rather than the user.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

The shift was dramatic: global AI adoption rocketed to 78% of all organizations — up from just 20% in 2017 — while an extraordinary 91% of bank boards formally approved Gen-AI programs, according to NTT and McKinsey. Source: The Financial Brand / MMA Banks around the world rolled out AI-powered personalization features in 2024.

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10 Upsell Email Examples That Drive Conversions [+ Best Practices to Learn from Them]

Userpilot

One smart way to learn is by analyzing upsell email examples from successful brands. 10 Real-life upsell email examples from brands that got it right Now, let’s have a look at some of my favorite upsell email examples and discuss why they work. So, how do you write emails that convert instead of getting buried in the inbox?

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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

In our recently released 2019 Mobile Customer Engagement Benchmark Report , we reviewed data from over 1,400 unique iOS and Android apps across all app categories (from January 2018 to December 2018) to understand how customer engagement and interaction rates have changed over the past few years. That’s 20% growth year-over-year.