Top 10 Product Insights You Should Have Read in 2017
Mind the Product
DECEMBER 23, 2017
Rik Higham argues that we should ditch MVPs and focus on testing assumptions. Long live Riskiest Assumption Tests. So do Your Customers. Product teams have been repeating the MVP (Minimum Viable Product) mantra for a decade now, without re-evaluating whether it’s the right way to maximize learning while pleasing the customer.
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