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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc.

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S.H.O.P. – what’s in store for the store?

Intercom, Inc.

Research completed as early as 2017 suggested that by 2040, 95% of all purchases will be via ecommerce. So what’s the differentiating factor between the malls and stores that are thriving and the ones that are getting snuffed out?

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Building the Amazon Way: How Amazon builds and markets products

NextBigWhat

The question is–How did Amazon build to conquer the e-commerce market? What’s the ‘Amazon way’ of building and marketing products? In fact, over 22 million Echo units were sold in 2017 alone vindicating Amazon’s decision to launch and market the Echo. Brand Differentiation.

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Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Product Management University

The B2B Product Manager Magazine April 2017 is now available. View the April 2017 Issue. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. Plus tips for hiring the right product manager and getting unbiased customer feedback. In This Issue: Blog: High-Octane Product Management.

Magazine 100
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.

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Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Product Management University

The B2B Product Manager Magazine April 2017 is now available. View the April 2017 Issue. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. Plus tips for hiring the right product manager and getting unbiased customer feedback. In This Issue: Blog: High-Octane Product Management.

Magazine 100
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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.