BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. We organized 5 events in 2017, ranging from morning workshops to afterhours panel presentations, with really great event hosts, sponsors, and partners including: ZipCar, Fresh Tilled Soil, Wayfair, Rue La La, Pivotal Labs (an event partner for the 2nd year!),

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Pragmatic Marketer - Spring 2017 Issue

Pragmatic Marketing

In this issue of Pragmatic Marketer we tackle these questions and introduce "Pragmatic Implementation," a new column that expands our brand promise to deliver practical, actionable training and best practices What kind of power does your brand have? How do people feel about it, describe it to others and interact with it? And what can you do to strengthen your brand and its impact?

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The Secret Marketing Power of Evolutionary Psychology

Nir Eyal

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far. Behavior Design In Action marketingHe’ll be speaking at the upcoming Habit Summit in April. You can register here!)

What we Learned at Mind the Product London 2017

Mind the Product

Management processes and systems do not currently match the speed and complexity of the market that we operate in. The post What we Learned at Mind the Product London 2017 appeared first on Mind the Product. Product Management Conference #Mtpcon Mind the Product London Mind The Product London 2017I opened this year’s Mind the Product London conference by suggesting that product management isn’t actually about managing products, but about managing people.

How to Package and Price Embedded Analytics

2017 State of Embedded Analytics Report, 93 percent of applications offer some form of embedded analytics capabilities. User Classes vs. Marketing Buying Personas While companies may buy your software product, it’s the end users who ultimately use the features.

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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Agile Marketing Using Scrum

280 Group

Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is.[continue The post Agile Marketing Using Scrum appeared first on 280 Group Product Management. Product Marketing Agile Customer Needs Research WebinarThis is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t.

Agile 146

How To Determine Market Definition and Sizing

bpma ProductHub

“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. The Total Addressable Market (TAM) is the number of all buyers; Serviceable Available Market (SAM) is the portion of TAM that you can reach with your sales channels; and SOM is your likely share of the market by your sales channels. A market is a known set of buyers, typically a set of people or businesses. Product Marketing

ABM and How It Can Optimize Product Marketing

280 Group

Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. The ABM marketer plays a role supporting sales proposals, and using ABM technology, has the potential to improve conversion rates and shorten sales cycles. ABM vendors claim that ABM delivers the highest ROI of any B2B marketing strategy.[continue

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

This is being hosted at Kronos new offices in Lowell on Thursday, October 12, 2017 | 6:15 to 8:45 pm. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years. How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C.

Books 332

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

2013) demonstrated an unmet need in the market for visually stunning dashboards. report: 2017 State of Embedded Analytics 72%. sophisticated capabilities, companies can get to market faster and more easily keep. time-to-market is crucial) Faster time to deployment than.

More Awesome Speakers for #mtpcon SF 2017

Mind the Product

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017). He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017).

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. The same repeats for market B, C and D and before long the product team is inundated with requests that keep changing day in and day out. by Sarela Bliman-Cohen.

Top Software License Compliance Stories of 2017

Revulytics

Somehow, we’ve managed to compile a “technology-related top news stories of 2017” list that doesn’t mention augmented reality, Apple’s iPhone X or Amazon’s search for a new headquarters (though loyal readers know we’ve at some point worked all of those companies or themes into our own stories over the year). Ransomware is growing at a rate of 350 percent a year, according to Cisco’s 2017 Annual Cybersecurity Report.

All the Awesome Speakers for #mtpcon SF 2017

Mind the Product

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Josh led Greylock’s investment in SmartThings (acquired by Samsung in 2014) and Jelly (acquired by Pinterest in 2017). He is also the co-author of Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (O’Reilly 2017).

Get People Talking! How To Use Open-Ended Questions For Market Discovery

The Secret PM Handbook

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. In market discovery activities like talking with customers, we strive to stay in problem space – because as you know, our biggest and most important job as product managers is to discover and validate new problems we can solve. You can guide the Market Discovery conversation.

Innovate like a startup–and other innovation insights for product managers Nov 3, 2017

Product Innovation Educators

No product should continue in the market forever. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Join me at the annual PDMA conference, Chicago Nov 12-15. Five educational tracks and 30+ sessions. I’m co-presenting with John Spero from Praxair on how organizations effectively and simply accelerate their product capability.

SiriusDecisions 2017 Summit is Next Week! Plus, 2017 Product Management Tools and Technology Study

Good Product Manager

SiriusDecisions 2017 Summit is Next Week! I’ll be in Las Vegas next week for the SiriusDecisions 2017 Summit , which runs from May 16-19. 2017 SiriusDecisions Product Management Tools and Technology Study. I’m pleased to announce the findings from our 2017 SiriusDecisions Product Management Tools and Technology Study , which looks at what tools and technologies are being used by b-to-b product managers. — Jeff Lash (@jefflash) April 21, 2017. "Focus

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

A presentation on things you plan to deliver in the future can leave stakeholders — people like your executive team, your sales and marketing peers, your customers and partners — feeling a little anxious. Where many roadmaps are just a list of features and dates, we recommend starting with your product vision, your business objectives, the market problems to be solved, and whatever other context your stakeholders need to understand the value you are focused on delivering.

Top 10 Product Guest Posts of 2017

Mind the Product

The heads of sales and partnerships are the usual suspects, but anyone with major influence on revenue or the customer experience has the potential to swoop in with feature requests that aren’t backed by market validation or are part of the core product vision. As usual the evergreen product management headaches of Agile, roadmapping, stakeholder management, and prioritisation dominated the discourse in 2017.

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SiriusDecisions 2017 Summit is Next Week! Plus, 2017 Product Management Tools and Technology Study

Good Product Manager

SiriusDecisions 2017 Summit is Next Week! I’ll be in Las Vegas next week for the SiriusDecisions 2017 Summit , which runs from May 16-19. 2017 SiriusDecisions Product Management Tools and Technology Study. I’m pleased to announce the findings from our 2017 SiriusDecisions Product Management Tools and Technology Study , which looks at what tools and technologies are being used by b-to-b product managers. — Jeff Lash (@jefflash) April 21, 2017. "Focus

Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

Product Management University

A Successful Product Rollout: The Key to a Killer Marketing Launch. How Much “Market” Is In Your (MRD) Market Requirements Document? Product Portfolio Management: Becoming More Market-Driven. Establishing Product Priorities vs. Marketing Priorities: Two Simple Questions. View the February 2017 Issue. The post Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017 appeared first on Proficientz.

Get People Talking! How To Use Open-Ended Questions For Market Discovery

The Secret PM Handbook

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. In market discovery activities like talking with customers, we strive to stay in problem space – because as you know, our biggest and most important job as product managers is to discover and validate new problems we can solve. You can guide the Market Discovery conversation.

Upcoming Events; Product Management Technology; SiriusDecisions 2017 Summit recap

Good Product Manager

June 9: Product Marketing Community Boston. I’ll be delivering a keynote presentation on “Sorting Out Product Marketing and Product Management” in this one-day event. Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study — summarizes the findings from our 2017 SiriusDecisions Product Management Tools and Technology Study , which looks at what tools and technologies are being used by b-to-b product managers.

Upcoming Events; Product Management Technology; SiriusDecisions 2017 Summit recap

Good Product Manager

June 9: Product Marketing Community Boston. I’ll be delivering a keynote presentation on “Sorting Out Product Marketing and Product Management” in this one-day event. Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study — summarizes the findings from our 2017 SiriusDecisions Product Management Tools and Technology Study , which looks at what tools and technologies are being used by b-to-b product managers.

Upcoming Events; Product Management Technology; SiriusDecisions 2017 Summit recap

Good Product Manager

June 9: Product Marketing Community Boston. I’ll be delivering a keynote presentation on “Sorting Out Product Marketing and Product Management” in this one-day event. Results From The SiriusDecisions 2017 Study. Results From Our 2017 Study — summarizes the findings from our 2017 SiriusDecisions Product Management Tools and Technology Study , which looks at what tools and technologies are being used by b-to-b product managers.

The Secret Product Management Framework

The Secret PM Handbook

A big part of our job is finding these market problems, customer needs and desires. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. The Jobs To Be Done framework has a whole methodology for finding unmet needs of market segments. Finding and validating market problems is not a one-time thing. Now we need to take our solution to market. “Go

People Don’t Buy Capabilities, They Buy Knowledge

The Secret PM Handbook

It’s not an accident that all of these examples are market-leading or paradigm changing. This guy might have too much knowledge. Knowledge is power. Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. Knowledge of how to do the job. How to do the job faster, or with fewer errors, or with better outcomes. If we don’t put the knowledge in, the our users have to figure it all out themselves.

Begin Your Revenue Marketing Journey

Pragmatic Marketing

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? B2B marketers are in a period of extreme transformation. Roughly 85 percent of B2B marketers are feeling intense pressure to add direct revenue accountability to their job description. ” • Today’s CFO is asking, “What revenue impact is marketing making and what’s the ROI?” What Is Revenue Marketing?

Product-Driven Growth | David Barrett, Expensify | BoS USA 2017

Business of Software Conference

Growth is often measured in terms of market share, customers or revenue, with the onus on marketing and sales to grow the business. Expensify however, has become the fastest-growing ERP software in the world not by growing the sales or marketing teams, but by developing a uniquely user-driven product. The post Product-Driven Growth | David Barrett, Expensify | BoS USA 2017 appeared first on Business of Software USA. David Barrett, Founder/CEO, Expensify.

A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. But as I wrote the recent post on how my various articles align with the Secret Product Management Framework I realized I didn’t have many articles on go-to-market. So I thought I’d share a few go-to-market related stories. No one is going to buy it no matter how you take it to market.

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Key Best Practices for Using Customer Feedback

Folding Burritos

The first step to figure out if something is relevant or not, is to know where it’s coming from — and since we’re dealing with products and markets, this isn’t about knowing which specific users are giving the feedback, but about which segments they belong to. Traditional market segmentation is typically done around observable characteristics and behaviors for customers and prospects. As Product Managers, we perfectly understand the need to generate and use customer feedback.

18th Annual Product Management and Marketing Survey

Pragmatic Marketing

Complete Our 18 th Annual Product Management and Marketing Survey. When you participate in Pragmatic Marketing’s annual Product Management and Marketing Survey, you’ll contribute to the most current, comprehensive information about the product management and marketing industry available.

The Playbook for Achieving Product-Market Fit

Mind the Product

That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. In order to achieve product-market fit, we need a model to really understand it. My Product-Market Fit Pyramid consists of five layers. These two bottom layers are the market. Why Products Fail.

Product-market fit – and other innovation insights for product managers Oct 20, 2017

Product Innovation Educators

6 steps to product-market fit. (1) While many product managers come from a marketing or engineering background, half or more come from other disciplines. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Product Management University

The B2B Product Manager Magazine March 2017 is now available. View the March 2017 Issue. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B.

Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017

Product Management University

The March 2017 Issue of The B2B Product Manager Magazine is now available. View the March 2017 Issue. Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon. The post Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017 appeared first on Proficientz - Product Management Training for B2B.

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017; B2B Product Management podcast; SiriusFoundations Webcast

Good Product Manager

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” We’re doing a repeat of the SiriusFoundations: Product Management session as a webcast on Tuesday, June 20, 2017 at 12pm ET.

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How to Trigger Product Usage that Sticks

Nir Eyal

Nir’s Note: This guest post is by Janet Choi, Senior Manager of Product Marketing and Content at Customer.io Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put […]. The post How to Trigger Product Usage that Sticks appeared first on Nir and Far.

Conducting market research–and other innovation insights for product managers Aug 25, 2017

Product Innovation Educators

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. You have to identify the right target segment, understand a real problem they have, and learn what action to take. Read the details at [link]. What you can learn from user behavior to improve aspects of products. Too often applications ask users to do more than is really needed.