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SUNDAY REWIND: The playbook for achieving product-market fit by Dan Olsen

Mind the Product

This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-market fit. Dan first runs through the five layers of his Product-Market Fit Pyramid framework. At the base of the pyramid is the target customer.

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BWP 2017 Year in Review

bpma ProductHub

Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. With that in mind, it’s apt that we include a round of thanks and appreciation to everyone who has supported Boston Women in Product throughout 2017, in ways both big and small. By the numbers.


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Small Business Marketing Ideas That Can Make A Difference

The Product Coalition

This is why things like guerilla marketing came to be in the first place. Today, we’re going to talk about ways that small businesses can market themselves to make a real difference in how your business performs. link] Guerilla Marketing The first thing on our list is guerilla marketing. Remember?—?business

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Pragmatic Marketer - Spring 2017 Issue

Pragmatic Marketing

In this issue of Pragmatic Marketer we tackle these questions and introduce "Pragmatic Implementation," a new column that expands our brand promise to deliver practical, actionable training and best practices. What kind of power does your brand have? How do people feel about it, describe it to others and interact with it?

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Requirements, Roadmaps & Rollouts: The B2B Product Manager Magazine, February 2017

Product Management University

A Successful Product Rollout: The Key to a Killer Marketing Launch. How Much “Market” Is In Your (MRD) Market Requirements Document? Product Portfolio Management: Becoming More Market-Driven. Establishing Product Priorities vs. Marketing Priorities: Two Simple Questions. View the February 2017 Issue.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?