Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

Books 150

Books Technical Review Marketing User Testing 150

Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

User Testing 48

User Testing Customer Feedback Product Marketing Marketing 48

Mind the Product

APRIL 11, 2017

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning.

Research Software 70

Research Software Analytic Tools User Testing Product Research 70

bpma ProductHub

OCTOBER 2, 2017

Bruce is also hosting a workshop based on the book Product Roadmapping: Align Your Teams, and deliver the Most to Your Customers and Stakeholders. This is being hosted at Kronos new offices in Lowell on Thursday, October 12, 2017 | 6:15 to 8:45 pm. Register @ www.bostonproducts.org.

Books 394

Books Roadmap Software Review Workshop 394

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Bogdan Coman Says

JUNE 27, 2019

I started this series from a discussion around few beers with a fellow product friend… Is there any true market potential for consumer IoT devices today? ? Would we invest time and money in a smart lock product today? ? TL;TR from the first two parts: Market adoption ?—?it it measures the utilitarian value of the product.

Research Software 40

Research Software Product Marketing Marketing User Testing 40

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. billion in 2017. part of a company purchased by Estée Lauder in 2017.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Product Management University

MAY 24, 2017

The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. View the May 2017 Issue.

Demo 100

Demo White Paper Customer Feedback User Testing 100

Intercom, Inc.

JANUARY 17, 2019

At the 2017 Inside Intercom World Tour , I gave a talk about a simple pattern that we were seeing as we built the product and grew the company from 15 people to one over 500. Greg Davis’s Myths of product market fit. Matt Hodges’ Aligning product and marketing.

User Testing 123

User Testing Customer Experience Marketing Product Marketing 123

bpma ProductHub

NOVEMBER 4, 2016

Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals.

Reference 272

Reference Naming Books Development 272

Product Innovation Educators

NOVEMBER 17, 2017

If you want to help the next generation of product managers and innovators, volunteer to coach a team. PDMA 2017 conference was one of the best yet! 3 types of MVPS for product managers to use. (1) 1) Confirm product/market fit, (2) test a hypothesis, and (3) enter the market. You’ll love it.

Customer Feedback 48

Customer Feedback Product Management Product Manager Customer Experience 48

bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

bpma ProductHub

APRIL 30, 2017

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

Development 150

Development Product Management Product Manager Management 150

bpma ProductHub

JUNE 12, 2017

A Hands-on Event on June 14th, 2017. By Garima Painuly – As product managers, we know we should obsess over our customers. She is also involved with user experience design and product marketing. Prior to product management, she worked as an engineer and then an analyst. Garima has an M.S.

Workshop 186

Workshop User Testing Customer Experience Research Software 186

Intercom, Inc.

DECEMBER 6, 2018

Their wide-ranging conversation touched on everything from product market fit to the best hiring approach to the role of COOs. The first time Karen saw a demo of Intercom, she instantly thought, “This is the product that I have needed in every SaaS business I’ve ever run.” How to retain product market fit.

User Testing 99

User Testing Feedback Software Customer Experience Document 99

Intercom, Inc.

OCTOBER 8, 2020

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. Let the product be your sales guide.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

MAY 11, 2020

So I want to share my take when to suggest for monolithic and when to suggest for microservices from several aspects: Product Phases When our product are still on proof of concept / MVP phase, I strongly suggest to use monolithic architecture , since there is no guarantee that the product would be used often.

User Testing 108

User Testing Product Management Product Manager Product Research 108

Product Management University

FEBRUARY 27, 2017

If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans.

Vision 100

Vision Workshop B2B Roadmap 100

bpma ProductHub

JANUARY 3, 2017

Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Contributed by Saikrishna Chavali.

Product Management 105

Product Management Product Manager Management Management 105

Mind the Product

JANUARY 23, 2017

Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. Melissa Perri is a Product Manager, UX Designer, and speaker based in New York City.

Research Software 70

Research Software User Testing Customer Experience Workshop 70

The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 132

User Testing Definition CTO Product Research 132

Pragmatic Marketing

JUNE 1, 2020

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. We didn’t talk directly about our services; being intentional about marketing right now is valuable and worth of focus. That context is important. Pitfall No. The solution?

User Friction 91

User Friction Customer Experience Branding Messaging 91

Good Product Manager

FEBRUARY 22, 2017

There are over 50 proposed sessions , including two of mine: Agile Marketing: How to Apply Agile Concepts to Marketing and Best Practices for Product Roadmaps. March 7-8: I’ll be at Pendomonium: A Product Experience in Raleigh, NC, which will feature two days of sessions on product management, UX and customer success.

Reporting Tools 60

Reporting Tools Product Research Agile B2B 60

Good Product Manager

FEBRUARY 22, 2017

There are over 50 proposed sessions , including two of mine: Agile Marketing: How to Apply Agile Concepts to Marketing and Best Practices for Product Roadmaps. March 7-8: I’ll be at Pendomonium: A Product Experience in Raleigh, NC, which will feature two days of sessions on product management, UX and customer success.

Reporting Tools 60

Reporting Tools Product Research Agile B2B 60

Good Product Manager

FEBRUARY 22, 2017

There are over 50 proposed sessions , including two of mine: Agile Marketing: How to Apply Agile Concepts to Marketing and Best Practices for Product Roadmaps. March 7-8: I’ll be at Pendomonium: A Product Experience in Raleigh, NC, which will feature two days of sessions on product management, UX and customer success.

Reporting Tools 60

Reporting Tools Product Research Agile B2B 60

Product Innovation Educators

SEPTEMBER 1, 2017

It’s a critical perspective and one successful product managers and business have… [link]. How product managers can avoid bias. A colleague recently told me about the overt biases of a market researcher he worked with. 5 actions that make product marketers successful. This is product lifecycle management.

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

Good Product Manager

JANUARY 29, 2017

Take the 2017 SiriusDecisions Product Management Tools Survey now ! Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. Applying Agile to Marketing. and How Microsoft Applied Agile Marketing to Office365.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

Take the 2017 SiriusDecisions Product Management Tools Survey now ! Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. Applying Agile to Marketing. and How Microsoft Applied Agile Marketing to Office365. SFCQu1kJTD. .

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Product Innovation Educators

DECEMBER 8, 2017

However, product managers are creating products that didn’t exist before. 6 product marketing & management mistakes that companies can avoid. (1) 2) Not building a faster product prioritization plan. (3) 5 quick tips to spark innovation on your marketing team. (1) Failing and learning go together.

Data Visualization 48

Data Visualization Product Management Product Manager Management 48

Business of Software Conference

JULY 29, 2019

Speakers include Rahul Vohra (Founder/CEO, Superhuman), Wade Foster (Founder/CEO, Zapier), Jane Austin (Director of Product Design, Babylon Health), Jared Spool (Founder, UIE), and many more. Product & UX. Sales & Marketing. 2 – Product & UX. 5 – Sales & Marketing. Building Teams.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Product Innovation Educators

SEPTEMBER 29, 2017

See summaries of tools for collaboration, product roadmaps, task management, user feedback, and more at [link]. A brief view of product management vs product marketing. Many medium to large organizations have product marketers and product managers.

Customer Feedback 48

Customer Feedback Product Management Product Manager Feedback Software 48

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. 2017 – Scaling and Going Viral. 2013 – Launch as Yimby.

User Testing 120

User Testing Weak Development Team Onboarding KPIs Customer Experience 120

Sachin Rekhi

JUNE 25, 2017

Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit. Design is the third critical dimension of product management.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. The #mtpcon London speakers. Leadership Forum.

User Testing 91

User Testing Data Visualization Workshop Product Research 91