Is In-App Messaging Unethical?
Gainsight
JUNE 4, 2019
You can create personalized messages with ultra-relevance to a user’s app activity, job title, role—or all three. In a survey taken in 2017, 63 percent of respondents saw increased conversion rates as the main benefit of in-app personalization. What would’ve been better timing or messaging? Did they miss the mark?
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