The Product Coalition

FEBRUARY 22, 2019

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. There’s no such thing when it comes to branding. That’s the real deal.

Branding 61

Branding Construction Definition Education 61

Bain Public

NOVEMBER 3, 2021

(Montreal, Canada) - A new era of digital information is beginning at Métro Média , a Bain Public alumni client, with the release of their brand new mobile application that is now available on the Apple App Store and the Google Play Store. This accomplishment is the tipping point of a new age at Métro Média. Working With Métro Média.

Branding 52

Branding Technical Review Customer Experience Roadmap 52

Innovatemap

JANUARY 19, 2021

In 2018, the idea for Authenticx was born. It was when this work was happening that it became clear that a rebrand was needed for the Authenticx brand to match the sophisticated new product. Innovatemap then prioritized creating a brand identity and product marketing efforts. See the full story in this short video: Problem.

Branding 52

Branding Research Software Feedback Software Healthcare 52

Alchemer Mobile

JUNE 10, 2020

The data in this post shows us how winning brands design in-app surveys for great customer feedback flows. In 2019, apps sent 44,849,700 consumer surveys, which is a 29 percent increase from 2018. Another important distinction is that, on average across industries, brands only hear from ~1 percent of their customers surveyed.

Product Research 147

Product Research Feedback Software User Testing Systems Review 147

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. This is our fifth consecutive year conducting this research.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

The Accidental Product Manager

FEBRUARY 5, 2024

Older consumers have power in numbers: in 2018, there were 52 million Americans over the age of 65, a figure that will nearly double to 95 million by 2060. Product Managers Respond To A Changing Market Customers over age 55 say their favorite retail brand no longer understands them or what they need.

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User Testing Customer Experience Product Management Product Manager 104

The Product Coalition

JULY 17, 2018

A great example of a brand understanding their consumer and delivering on those expectations is Wayfair’s use of augmented reality in their apps for iOS and Android platforms. Customers now demand that their experience with your brand is personalized to suit their specific needs. Will this fit in my living room and how will it look?

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User Testing Customer Experience Product Management Product Manager 71

Andrew Chen

DECEMBER 26, 2018

Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Download a PDF with 2018 essays. Best, Andrew.

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User Testing Enterprise Feedback Software Customer Experience 80

The Product Coalition

NOVEMBER 29, 2018

31% of Mobile App Budgets is Spent On Marketing in 2018 If you want to have the best shot at outperforming your competition, you should reconsider, if you haven’t already, your app marketing budget. 88% of brands believe strongly that their return on investment (ROI) depends on the mobile app success. it will fail.

Research Software 60

Research Software Marketing User Testing Download 60

Alchemer Mobile

JANUARY 30, 2020

Brands who cling to traditional VoC initiatives (like NPS) without expanding have become stuck. Over 150 S&P companies cited NPS in 2018 earnings calls. Source: NICE Satmetrix, 2018. The most recent change in enterprise VoC is the addition of “emotion data” to help brands go beyond traditional customer sentiment channels.

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Reporting Tools Technology Data Visualization Customer Experience 173

Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. There’s always another delivery app or loyalty program trying to lure customers away, especially for QSR brands.

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Research Software Feedback Software Data Visualization User Testing 246

Alchemer Mobile

MAY 28, 2019

To treat digital interactions as you would in-person interactions with context in mind, the simple, yet effective, “yes” or “no” question Love Dialog offers gives Lifestyle brands the context they need to interact with customers in the most relevant way. Regularly survey customers to gauge sentiment.

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Feedback Software User Testing Customer Feedback Customer Experience 223

Alchemer Mobile

APRIL 25, 2019

Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category. It’s also a great way for brands to promote new app features customers may be interested in, and to deepen relationships with their fans.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

280 Group

SEPTEMBER 16, 2021

Do you remember the release of the PlayStation Classic, the 2018 replica of the original PlayStation video game console? Providing your customers with positive interactions at every stage of their journey increases the likelihood that they’ll become loyal customers and brand advocates. Get started today! VIEW THE COURSE.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

UX Planet

JANUARY 11, 2024

Consider the infamous redesign of Snapchat in 2018, which led to a user uproar and a significant drop in user engagement. ? Negative Brand Image: A poorly designed website or application can tarnish a brand’s reputation. Consistent Branding: Maintain a harmonious visual identity.

User Testing 61

User Testing Customer Satisfaction Research Software Product Research 61

Product Management University

MAY 7, 2020

Quick background…our online product management training and certification program was released in late 2018. User Experience and Brand Perception Are One and the Same. Your brand is whatever your customers experience, before, during and after they buy. It has been a lot of fun and a great learning experience.

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Certifications Customer Experience User Testing Travel 147

Alchemer Mobile

APRIL 21, 2020

Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. While there’s still more to do, 2019 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals.

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Finance Travel Research Software User Testing 147

Intercom, Inc.

APRIL 30, 2020

Since unveiling the Intercom App Store in 2018, we’ve worked with many of you to launch over 240 apps on the Intercom platform. Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We started partnering with them in 2018, sharing early access to new features.

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Feedback Software Webinar Customer Experience User Testing 223

Andrew Chen

DECEMBER 26, 2018

Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Download a PDF with 2018 essays. Best, Andrew.

User Testing 40

User Testing Enterprise Feedback Software Customer Experience 40

Alchemer Mobile

AUGUST 22, 2019

Additionally, fifty-five percent of respondents said a one-star or two-star app store rating of a well-known brand’s app negatively impacts their view of the brand as a whole. It’s clear that app ratings and reviews aren’t just vanity metrics; they have real consequences on conversion rates and brand reputation.

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Feedback Software Research Software User Testing Customer Feedback 131

Product Innovation Educators

FEBRUARY 9, 2018

The product manager role is becoming more qualitative in 2018. Absent from them, beyond some A/B testing of UI preferences, were metrics that considered customer value and brand loyalty. AIPMM and PDMA are organizations that curate and manage the body of knowledge for the discipline. My stomach turned at the thought.

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Product Management Product Manager Product Research User Testing 48

The Accidental Product Manager

JUNE 13, 2022

Unlike those standbys -whose spending is well-known and already part of ad sellers’ expectations -DTC brands play in an apparently unlimited range of products and could have rapid future expansion ahead. The 13 brands’ national TV spending soared 42% in 2018 to $137 million, for instance, and is expected to rise 34% this year and 25% in 2020.

Customer Experience 65

Customer Experience Advertising Product Management Product Manager 65

Alchemer Mobile

JUNE 20, 2019

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. In fact, most brands hear feedback from less than one percent of their customer base. Businesses lost $75 billion in 2018 because of poor customer service. So, you’ve somehow received a couple of bad online reviews. Certainly not!

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Feedback Software User Testing Customer Feedback Customer Experience 210

Product Management Unpacked

JULY 11, 2019

What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Today: Product management was listed as one of the “nine best jobs in America” by CBS/Moneywatch in 2018.

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Education Automotive B2C Product Management 217

Intercom, Inc.

MAY 22, 2018

At a time when publishers are dropping print editions with alarming frequency, to hear that a software company is doubling down in printed books seems, in 2018, to make almost no sense. So today we’re giving you two new ones: print and audio.

Marketing 188

Marketing Books Feedback Software Startups 188

Alchemer Mobile

JULY 30, 2020

In 2019, apps sent 44,849,700 consumer surveys , which is a 29 percent increase from 2018. In fact, most brands only hear feedback from about one percent of their customers. Here are some key ways to collect more mobile customer feedback within your app. Mobile surveys can also be powerful in understanding customer sentiment.

Feedback Software 182

Feedback Software User Testing Customer Feedback Analytic Tools 182

Intercom, Inc.

NOVEMBER 12, 2020

Now, it’s practically the default for software: in 2018, Gartner predicted that by 2020, all new software entrants and 80% of historical vendors would offer subscription-based business models. This shift moves us from brand promiscuity to brand loyalty. For many consumers, it takes the form of a subscription model.

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B2C Customer Experience B2B Branding 221

Alchemer Mobile

JANUARY 15, 2019

In recent years, mobile has skyrocketed to the top, with 52% of all global web pages served to mobile phones in 2018. Download your free copy and learn how to harness customer feedback as your brand’s unique, secret weapon today. To help, we created a new guide, Why Mobile Customer Feedback is Your Big Missed Opportunity.

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User Testing Customer Feedback Feedback Software Analytic Tools 138

Alchemer Mobile

MAY 21, 2020

Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time. For brands, it’s easier to get your “Yes” numbers up when expectations aren’t as high. Below are key metrics apps in the Finance category should aim for in 2020. Mobile Retention and Loyalty.

Finance 147

Finance Feedback Software User Testing Research Software 147

The Product Coalition

JUNE 22, 2023

Going further is the idea of Phygital , the inseparable physical and digital worlds where all brand experiences lie. This includes custom flows, multicurrency and branding. As the consumer experience may cross channels and vendors, expectations around marketing and branding may need to be updated.

Finance 119

Finance Banking User Testing Onboarding KPIs 119

freshtrax

JULY 2, 2019

While selling your products directly to consumers from your website gives you full control over your brand and higher profit margins, it might be difficult to reach a large audience and generate sales, unless you already have strong brand awareness. jp was acquired by eBay in 2018 and is currently operated by eBay Japan.

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User Testing Research Software Reporting Tools B2C 92

Mind the Product

APRIL 2, 2019

A Tale of two Brands. Gibson and Fender are the two most iconic guitar brands. In 2018, Fender stated that its growth had outpaced the musical instrument market overall. Each has a long history of great products that have shaped the musical instruments industry for several decades. The Fender Play learning platform.

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Data Visualization Customer Feedback User Testing Reporting Tools 171

freshtrax

JULY 23, 2019

This means that you might want to change your tone of voice accordingly for your brand communication. Ipsos, 2018 ). Ipsos, 2018 ). Statistics Bureau Japan, 2018 ). World Population Review, 2019 ). ( Statistics Bureau Japan, 2018 ). Cabinet Office Japan, 2018 ). Adecco, 2018 ). OECD, 2018 ).

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User Testing Data Visualization Customer Feedback Product Research 88

UX Studio: Product Management

NOVEMBER 5, 2018

So we’re going to revisit the hottest topics of late 2018 and predict the UI design trends of 2019. What has happened in 2018 so far? So without further ado, these UI trends of 2018 will likely hang on in 2019 as well: UI Trends 2019 #1: Typography and storytelling. Now, the year is coming to an end AGAIN! Can you think back?

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Research Software Feedback Software User Testing Customer Experience 111

UX Studio

DECEMBER 14, 2023

Fun fact: UX Folio reached the 100 paying users milestone in 2018, October. 2018: Rapid growth As the team grew, we needed more space and also more structure. I remember 2018 as a year of in-person kick-offs and workshops in some illustrious cities around the world, and I had a dream team all the way long.

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Research Software UX Feedback Software User Testing 90

Mind the Product

APRIL 28, 2020

She joined us to continue where her 2018 Mind the Product talk left off and to go deeper into how to build great communities with remote teams. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Quote of the Episode. Have you seen someone give a great talk? Suggest a guest to us here.

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Product Research Feedback Software Technical Review Entertainment 128

Intercom, Inc.

AUGUST 10, 2021

Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.

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Branding User Testing Product Research Enterprise 257