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25 Metrics that Matter for Mobile Product Managers in 2018

280 Group

Mobile product managers have a long list of metrics to pull from when determining the success of their products. To understand which metrics most mobile product managers care about, Apptentive recently ran a survey with over 200 product managers and asked respondents to tell us which metrics matter most in their reporting process.

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ProductCamp Boston 2018

bpma ProductHub

What to Expect at ProductCamp 2018. The World’s Largest Crowdsourced Product Management & Product Marketing Conference. By Steve Robins, President of ProductCamp Boston, on behalf of the ProductCamp organizing team – Sarela Bliman-Cohen, Sue Amsel, Maria Ferrante, Kate Theriault, and Dan Mackey.

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Elevating Product Management: Insights from the Latest Global Benchmark

280 Group

In the ever-evolving world of product management, staying ahead means constantly honing your skills and understanding the landscape around you. At 280 Group, we’ve been on a mission since 2018 to map the contours of this landscape with precision and depth. This year, we delved into responses from a diverse mix of 73.6%

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B2B Product Manager Magazine December 2018

Product Management University

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. Blog: High-Octane Product Management. Product Management Playbook. How to Get More Product Management From Your Product Managers.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. August 7, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Customer centricity and customer experience management are the hot topics of this year’s business conversations. In 2018, companies reached out to 25% of their customer base ; on Android, the rate was 21% while on iOS, it was 28%. These themes are only going to become more prominent not just in mobile, but across all channels.

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What we shipped: 2018 year in review

Intercom, Inc.

In 2018, we doubled the size of our R&D teams to continue building best in class products with non-stop innovation. In 2018, we set out on our own path to make our mark where we felt others had fallen short. Read on to hear more about what we shipped in 2018: . We strive to let our product do the talking.

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How and Why: Embedded Analytics Interfaces For Your SaaS Product

Speaker: Sam Owens, Product Management Lead, Namely Platform

Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. Balanced competing priorities and managed expectations. August 21, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

Product Managers looking to leverage data to make informed product design decisions can learn a lot from renowned gaming company King, maker of Candy Crush and many other games - even if their product has seemingly no overlap with games. take on how he guides King’s Product Managers through: How to think through product data strategy.

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Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook! May 10, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT How to make good decisions if you don’t have data.

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How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. Tim Herbig will share his hands-on approach to working with analytics in agile product management. November 29, 2018 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT

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Harness Your Product Data: Better Understanding User Behavior Across Channels and Devices

Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker

Plus, hear from SpotHero’s Product Manager and Business Intelligence Lead, Megan Bubley and Kate Owens, as they describe how they not only unified their siloed data but aligned their team on what it all means. Common data issues product managers run into and how they can be resolved.

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The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

But what steps should product managers take to add predictive analytics to their applications? December 13, 2018 12:30 PM PST, 3:30 PM EST, 8:30 PM BST Applications with predictive analytics are able to deliver massive value to end users. Top 3 challenges you’ll encounter when creating your predictive model.

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Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

If you're serious about making meaningful change to your product management decisions that translates to positive change to your shipped products, register today. February 14, 2018 11 AM PST, 2 PM EST, 7 PM GMT How to navigate the transition to a non-revenue north-star metric.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. July 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT Now, in this special webinar, he will explain the Hook Model using a number of captivating examples.