523: #1 change to make OKRs work for you – with Ben Lamorte
Product Innovation Educators
JANUARY 20, 2025
Ben shared that the landscape of OKR implementation changed after 2018, when John Doerr’s book Measure What Matters sparked widespread interest in the framework. For example, if a key result depends on both marketing and IT, assign two names to that key result. I asked Ben what reasons he has seen for this.
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